Green Thumb Industries
Social Media Photographer / Videographer
Green Thumb Industries, Chicago, Illinois, United States, 60290
The Role
As a member of design team, the
Social Media Photographer/Videographer
will lead the photography and videography for a portfolio of GTI cannabis brands' social media content. They will work in concert with the Social Media Content Designer who will be focused on graphic design, motion graphics and video editing. They will work collaboratively with the brand creative teams, brand marketing teams, and compliance.
We're seeking a creative content expert who lives social media both inside and outside of work. You have a deep understanding of social visual styles that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also generate your own personal content, are well-versed in cannabis culture and are open to appearing in GTI content on occasion.
Responsibilities
Translate social media strategy into content concepts
Develop mutually exclusive visual styles across GTI brands in concert with brand teams
Produce all social content shoots (photography & video), both in-office and in the field
Collaborate with the brand teams to align visual content strategies with overall brand goals
Suggest and implement new ideas that enhance our social media presence and engagement
Document brand events, product launches, and community activities, delivering real-time social media content
Stay updated with industry trends in visual content and social media and apply these insights to improve brand storytelling
Capture high-quality photography and videos that reflect the brands' identities and messages.
Develop and execute creative concepts that engage and resonate with the target audience on various social media platforms.
Qualifications
Proven experience as a photographer/videographer, preferably in a lifestyle industry.
Strong portfolio showcasing expertise in capturing engaging visual content, ideally across a variety of brand styles
Proficient with photography and videography equipment, including lighting and audio tools.
Skilled in editing software such as Adobe Photoshop, Lightroom, Premiere Pro, plus emerging tools that aid in rapid deployment of social content (Capcut etc.)
Excellent understanding of current & emerging social media platforms and what makes visual content successful on each.
Creative mindset with strong storytelling and communication skills.
Ability to work both independently and collaboratively within a team.
Flexible and adaptive to a fast-paced and changing work environment.
Additional Requirements
Must be able to travel to work events, which may occur on evenings and/or weekends; Expected travel = 10-20%.
Must
exhibit
a high level
of professionalism & comfort interacting with high profile partners and contractual limitations/guidelines for content capture
Must pass
any and all
required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver's license
Must be a minimum of 21 years of age
Must be approved b
y state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range
$70,000
—
$80,000 USD #J-18808-Ljbffr
Social Media Photographer/Videographer
will lead the photography and videography for a portfolio of GTI cannabis brands' social media content. They will work in concert with the Social Media Content Designer who will be focused on graphic design, motion graphics and video editing. They will work collaboratively with the brand creative teams, brand marketing teams, and compliance.
We're seeking a creative content expert who lives social media both inside and outside of work. You have a deep understanding of social visual styles that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also generate your own personal content, are well-versed in cannabis culture and are open to appearing in GTI content on occasion.
Responsibilities
Translate social media strategy into content concepts
Develop mutually exclusive visual styles across GTI brands in concert with brand teams
Produce all social content shoots (photography & video), both in-office and in the field
Collaborate with the brand teams to align visual content strategies with overall brand goals
Suggest and implement new ideas that enhance our social media presence and engagement
Document brand events, product launches, and community activities, delivering real-time social media content
Stay updated with industry trends in visual content and social media and apply these insights to improve brand storytelling
Capture high-quality photography and videos that reflect the brands' identities and messages.
Develop and execute creative concepts that engage and resonate with the target audience on various social media platforms.
Qualifications
Proven experience as a photographer/videographer, preferably in a lifestyle industry.
Strong portfolio showcasing expertise in capturing engaging visual content, ideally across a variety of brand styles
Proficient with photography and videography equipment, including lighting and audio tools.
Skilled in editing software such as Adobe Photoshop, Lightroom, Premiere Pro, plus emerging tools that aid in rapid deployment of social content (Capcut etc.)
Excellent understanding of current & emerging social media platforms and what makes visual content successful on each.
Creative mindset with strong storytelling and communication skills.
Ability to work both independently and collaboratively within a team.
Flexible and adaptive to a fast-paced and changing work environment.
Additional Requirements
Must be able to travel to work events, which may occur on evenings and/or weekends; Expected travel = 10-20%.
Must
exhibit
a high level
of professionalism & comfort interacting with high profile partners and contractual limitations/guidelines for content capture
Must pass
any and all
required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver's license
Must be a minimum of 21 years of age
Must be approved b
y state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range
$70,000
—
$80,000 USD #J-18808-Ljbffr