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Freddie Mac

Lifecycle Marketing Specialist

Freddie Mac, Portland, Oregon, United States, 97204

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Employer Industry: Retail E-Commerce

Why consider this job opportunity: - Pay of $24.50 per hour, or more, depending on experience - Extensive benefits package including generous healthcare, 401(k) savings plan, education benefit, and childcare subsidy - Substantial employee discount available for family members and book borrowing privileges - Opportunity to shape and influence a high-impact marketing program from the ground up - Collaborative work environment that fosters inclusion, empowerment, and respect - Remote work opportunity available for Oregon residents

What to Expect (Job Responsibilities): - Support the development and execution of customer lifecycle marketing strategies across email and SMS channels - Build and monitor a tactical roadmap for A/B and multivariate testing to enhance messaging and segmentation - Drive customer database growth through collaboration with acquisition and retail teams - Work with IT and data teams to leverage clean data for segmentation and performance analysis - Collaborate cross-functionally to ensure cohesive execution of campaigns and brand initiatives

What is Required (Qualifications): - Minimum of 4 years of progressive experience in marketing, specifically in email and SMS lifecycle marketing - Hands-on experience with Klaviyo or similar platforms, including advanced segmentation and flow building - Strong analytical skills with experience tracking e-commerce metrics using tools like Google Analytics - Proven ability to design and execute testing strategies and adapt based on insights - Exceptional communication and project management skills to manage multiple initiatives

How to Stand Out (Preferred Qualifications): - Familiarity with data teams to define requirements and improve marketing data integrity - Love of books and reading as a personal interest

#RetailEcommerce #LifecycleMarketing #EmailMarketing #CareerOpportunity #RemoteWork

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