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Copywriter, Performance Marketing
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EarnIn 2 days ago Be among the first 25 applicants Join to apply for the
Copywriter, Performance Marketing
role at
EarnIn EarnIn is looking for a Copywriter to join our Brand Marketing team, focusing on Performance Marketing, User Acquisition (UA), and Lifecycle Marketing (LCM). This role is ideal for a hands-on writer with an approach that spans the analytic and the creative. We are looking for someone interested in crafting persuasive messaging and compelling, high-performing copy that drives engagement and conversion across digital advertising, email, push notifications, SMS, and other marketing touchpoints. As a key creative contributor, you will collaborate closely with the Creative team, developing and constantly improving on strategic, results-driven copy that connects with new and existing users. You’ll bring our brand values to life in every project, and help us define our voice as we continue to evolve our brand personality to deliver on our mission. This is a great opportunity for a midlevel copywriter who thrives in a fast-paced, performance-driven environment and wants to make an impact through data-informed creative strategies. What You’ll Do: Write high-converting, customer-focused copy for paid media (Meta, TikTok, YouTube, Display), email, push, SMS, and in-app messaging to support user acquisition and retention goals. Collaborate with creative and marketing teams to develop compelling concepts, headlines, scripts, and CTAs that align with EarnIn’s brand voice and drive performance. Support UA testing initiatives, iterating on messaging based on data insights to optimize engagement and conversion rates. Partner with the LCM team to craft clear, engaging copy for lifecycle campaigns, ensuring a seamless brand experience across all customer touchpoints. Maintain brand voice consistency across all channels while adapting messaging to different audience segments and funnel stages. Work within tight deadlines, manage multiple projects, and respond quickly to feedback in a fast-moving, growth-focused environment. Work closely with legal and compliance teams to ensure messaging aligns with regulations while maintaining effectiveness in driving performance and brand goals. Stay up to date on UA and LCM best practices, trends in performance marketing, and emerging copywriting techniques to continually elevate our creative approach. What We’re Looking For: 3-5 years of experience in copywriting, preferably in a performance marketing, digital advertising, or growth marketing role. Strong understanding of User Acquisition and Lifecycle Marketing principles—experience writing for paid social, LCM (email, push, SMS), and digital advertising is a must. A results-oriented mindset with experience writing conversion-driven copy that moves users through the funnel. Ability to interpret data and performance metrics to refine messaging and optimize campaigns. Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus. Excellent time management and organizational skills—able to juggle multiple projects and meet deadlines in a fast-paced, iterative environment. Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus. A portfolio showcasing short-form, high-impact marketing copy (e.g., ads, emails, landing pages, push notifications, scripts). This hybrid role requires regular on-site presence at least two days a week in Mountain View, CA. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at EarnIn by 2x Get notified about new Copywriter jobs in
Mountain View, CA . Milpitas, CA $105,000.00-$125,000.00 6 months ago San Mateo, CA $143,840.00-$167,780.00 1 week ago San Francisco Bay Area $100,000.00-$150,000.00 3 hours ago San Francisco Bay Area $36.00-$45.00 2 weeks ago Freelance Technical Copywriter - Remote Work
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Copywriter, Performance Marketing
role at
EarnIn 2 days ago Be among the first 25 applicants Join to apply for the
Copywriter, Performance Marketing
role at
EarnIn EarnIn is looking for a Copywriter to join our Brand Marketing team, focusing on Performance Marketing, User Acquisition (UA), and Lifecycle Marketing (LCM). This role is ideal for a hands-on writer with an approach that spans the analytic and the creative. We are looking for someone interested in crafting persuasive messaging and compelling, high-performing copy that drives engagement and conversion across digital advertising, email, push notifications, SMS, and other marketing touchpoints. As a key creative contributor, you will collaborate closely with the Creative team, developing and constantly improving on strategic, results-driven copy that connects with new and existing users. You’ll bring our brand values to life in every project, and help us define our voice as we continue to evolve our brand personality to deliver on our mission. This is a great opportunity for a midlevel copywriter who thrives in a fast-paced, performance-driven environment and wants to make an impact through data-informed creative strategies. What You’ll Do: Write high-converting, customer-focused copy for paid media (Meta, TikTok, YouTube, Display), email, push, SMS, and in-app messaging to support user acquisition and retention goals. Collaborate with creative and marketing teams to develop compelling concepts, headlines, scripts, and CTAs that align with EarnIn’s brand voice and drive performance. Support UA testing initiatives, iterating on messaging based on data insights to optimize engagement and conversion rates. Partner with the LCM team to craft clear, engaging copy for lifecycle campaigns, ensuring a seamless brand experience across all customer touchpoints. Maintain brand voice consistency across all channels while adapting messaging to different audience segments and funnel stages. Work within tight deadlines, manage multiple projects, and respond quickly to feedback in a fast-moving, growth-focused environment. Work closely with legal and compliance teams to ensure messaging aligns with regulations while maintaining effectiveness in driving performance and brand goals. Stay up to date on UA and LCM best practices, trends in performance marketing, and emerging copywriting techniques to continually elevate our creative approach. What We’re Looking For: 3-5 years of experience in copywriting, preferably in a performance marketing, digital advertising, or growth marketing role. Strong understanding of User Acquisition and Lifecycle Marketing principles—experience writing for paid social, LCM (email, push, SMS), and digital advertising is a must. A results-oriented mindset with experience writing conversion-driven copy that moves users through the funnel. Ability to interpret data and performance metrics to refine messaging and optimize campaigns. Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus. Excellent time management and organizational skills—able to juggle multiple projects and meet deadlines in a fast-paced, iterative environment. Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus. A portfolio showcasing short-form, high-impact marketing copy (e.g., ads, emails, landing pages, push notifications, scripts). This hybrid role requires regular on-site presence at least two days a week in Mountain View, CA. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at EarnIn by 2x Get notified about new Copywriter jobs in
Mountain View, CA . Milpitas, CA $105,000.00-$125,000.00 6 months ago San Mateo, CA $143,840.00-$167,780.00 1 week ago San Francisco Bay Area $100,000.00-$150,000.00 3 hours ago San Francisco Bay Area $36.00-$45.00 2 weeks ago Freelance Technical Copywriter - Remote Work
Menlo Park, CA $65,000.00-$68,000.00 1 month ago Mountain View, CA $126,000.00-$154,000.00 6 days ago Director, Editorial Strategy and Lead Writer
Redwood City, CA $193,000.00-$265,100.00 4 days ago Web Content Specialist / Web Content Writer II
Mountain View, CA $48.00-$52.00 1 week ago Venture Capital Writer & Content Strategist (Remote)
San Jose, CA $60,000.00-$85,000.00 1 week ago Sunnyvale, CA $100,000.00-$120,000.00 2 days ago San Jose, CA $58,000.00-$90,000.00 2 weeks ago San Francisco Bay Area $88,500.00-$110,000.00 3 weeks ago San Jose, CA $66,560.00-$117,000.00 3 months ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr