Vice President of Marketing

Vice President of Marketing About the Company Innovative media & research company specializing in government-focused events & new media Industry Media Production Type Privately Held Founded 1984 Employees 201-500 Specialties publishing research events government technology education state government local government market intelligence govtech governing government technology media public sector marketing k-12 higher ed magazines emergency management media production and media production About the Role The Company is seeking a Vice President of Marketing to lead the strategic planning and execution of marketing initiatives that drive growth and enhance the visibility of the business. The successful candidate will be responsible for developing and leading effective marketing campaigns, optimizing marketing operations, and ensuring cohesive communication across sales, marketing, and product teams. This role requires a minimum of 10 years of experience in leading a B2B marketing team, with a strong background in go-to-market strategy, MQL generation, and corporate communications. The VP of Marketing will also be tasked with building and managing a high-performing marketing team, overseeing budget and resource management, and collaborating with cross-departmental leaders to align marketing efforts with sales and revenue goals. Applicants for the Vice President of Marketing position at the company should have a BSc / BA in business administration, marketing, communications, or a related field, with an MBA being a positive. A strategic mindset, strong leadership, and excellent communication skills are essential. The role demands a candidate with a proven track record in marketing, including experience with digital marketing, content development, and a good understanding of CRM, SEO, and marketing automation tools. The ideal candidate will be adept at market and competitor research, and have a background in private equity, with experience in state and local government and education being a strong plus. The VP of Marketing will be expected to be accountable for metrics and revenue, and to demonstrate a high level of organizational, execution, and follow-through skills. Hiring Manager Title Chief Content Officer Travel Percent Less than 10% Functions Marketing

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