Rue Gilt Groupe
Senior Vice President, Engagement Marketing
Senior Vice President, Engagement Marketing
Get AI-powered advice on this job and more exclusive features. THE ROLE: Senior Vice President, Engagement Marketing
Customer relationships are our lifeblood. As the Senior Vice President of Engagement Marketing, you will own the end-to-end strategy that turns first-time shoppers into passionate, high-value members—driving profitable growth across Rue La La and Gilt (RGG). We’re seeking a visionary and strategic leader who recognizes the transformative power of AI and data to drive innovation, deepen customer engagement, and unlock new levels of personalization and performance. In this role, you’ll lead the development and execution of integrated marketing programs that connect with customers across every touchpoint—email, mobile, web, social, and emerging platforms like resale. Your focus will be on maximizing engagement, retention, and lifetime value, delivering high-impact experiences that fuel sustainable growth. Reporting directly to the CMO, you will serve as a key voice within the marketing leadership team, influencing the overall company strategy and collaborating cross-functionally with Merchandising, Planning, Creative, Finance, Product, and Engineering.
What You’ll Do…
Set Vision & Strategy
Architect and lead the customer engagement marketing strategy aligned with business goals and customer lifecycle stages. Define the future of loyalty—re-imagining program structure, perks, and economics to deepen member engagement and grow share of wallet. Own segmentation, messaging, and cadence strategies for customer journeys incorporating AI to personalize every touchpoint and increase message-driven visitation and revenue (onboarding, re-engagement, win-back, etc.). Build a forward-looking roadmap for AI-powered engagement, partnering cross functionally to pilot emerging technologies and create a competitive advantage in how Rue La La and Gilt connect with customers.
Lead & Inspire
Inspire and grow a high-performing team across CRM, lifecycle marketing, loyalty, personalization, and digital communications, cultivating a culture of curiosity, creativity, and continuous learning grounded in data and experimentation. Be a passionate advocate for the customer; championing customer-first thinking and ensuring the customer voice shapes the strategy, innovation and every brand touchpoint. Lead by example – embody RGG’s values, purpose and ambition – and create the kind of inclusive, purpose-driven environment where people feel motivated to do their best work. Collaborate with Analytics and Data Science Teams to deliver clear, actionable insights. Use data-driven storytelling to convey strategic growth opportunities. Fuel innovation through a disciplined culture of testing & experimentation, leveraging A/B and multivariate testing to unlock what truly moves the needle on engagement, loyalty, and shopping behaviors. Measure and manage KPIs ensuring clarity on what’s working, why, and the short- and long-term impact to our business. Think and act beyond the function – act as an enterprise leader who connects the dots across teams, aligns engagement strategies with the company goals and Key Strategic Priorities, identifies and addresses interdependencies, and creates shared wins across RGG.
Budget & Performance Management
Own and optimize the Engagement Marketing budget, ensuring every dollar drives impact through smart forecasting, disciplined investment, and a focus on measurable ROI. Translate performance and data into insight, regularly sharing results, trends, and other information with the executive team and leaders of RGG. Recommend strategic opportunities that will accelerate our growth, contribute to the customer experience, and deepen member loyalty.
About You
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness, and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow, and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
Brings 12+ years of progressive marketing leadership experience, with at least 5 years in a senior role focused on engagement, CRM, or lifecycle marketing for B2C brands Has a proven track record of driving measurable growth through customer-centric strategies that elevate brand experience and deepen loyalty. Possesses deep fluency in marketing technology, data infrastructure and omnichannel campaign execution – translating complexity into seamless, personalized journeys at scale. Is an expert in customer journey mapping, segmentation, loyalty programs and design, and behavioral targeting, always thinking one step ahead of the customer. Acts as a true player-coach – someone who builds, mentors and inspires high performing teams, while staying close to the numbers and results. Communicates with clarity and influence, distilling insights into a crisp and inspiring vision for every audience, from analysts to the executive team.
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.
About Us
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Rue Gilt Groupe by 2x Get notified about new Senior Vice President Marketing jobs in
Boston, NY . PMC: Vice President, Head of Industry; CPG
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Vice President, Engagement Marketing
Get AI-powered advice on this job and more exclusive features. THE ROLE: Senior Vice President, Engagement Marketing
Customer relationships are our lifeblood. As the Senior Vice President of Engagement Marketing, you will own the end-to-end strategy that turns first-time shoppers into passionate, high-value members—driving profitable growth across Rue La La and Gilt (RGG). We’re seeking a visionary and strategic leader who recognizes the transformative power of AI and data to drive innovation, deepen customer engagement, and unlock new levels of personalization and performance. In this role, you’ll lead the development and execution of integrated marketing programs that connect with customers across every touchpoint—email, mobile, web, social, and emerging platforms like resale. Your focus will be on maximizing engagement, retention, and lifetime value, delivering high-impact experiences that fuel sustainable growth. Reporting directly to the CMO, you will serve as a key voice within the marketing leadership team, influencing the overall company strategy and collaborating cross-functionally with Merchandising, Planning, Creative, Finance, Product, and Engineering.
What You’ll Do…
Set Vision & Strategy
Architect and lead the customer engagement marketing strategy aligned with business goals and customer lifecycle stages. Define the future of loyalty—re-imagining program structure, perks, and economics to deepen member engagement and grow share of wallet. Own segmentation, messaging, and cadence strategies for customer journeys incorporating AI to personalize every touchpoint and increase message-driven visitation and revenue (onboarding, re-engagement, win-back, etc.). Build a forward-looking roadmap for AI-powered engagement, partnering cross functionally to pilot emerging technologies and create a competitive advantage in how Rue La La and Gilt connect with customers.
Lead & Inspire
Inspire and grow a high-performing team across CRM, lifecycle marketing, loyalty, personalization, and digital communications, cultivating a culture of curiosity, creativity, and continuous learning grounded in data and experimentation. Be a passionate advocate for the customer; championing customer-first thinking and ensuring the customer voice shapes the strategy, innovation and every brand touchpoint. Lead by example – embody RGG’s values, purpose and ambition – and create the kind of inclusive, purpose-driven environment where people feel motivated to do their best work. Collaborate with Analytics and Data Science Teams to deliver clear, actionable insights. Use data-driven storytelling to convey strategic growth opportunities. Fuel innovation through a disciplined culture of testing & experimentation, leveraging A/B and multivariate testing to unlock what truly moves the needle on engagement, loyalty, and shopping behaviors. Measure and manage KPIs ensuring clarity on what’s working, why, and the short- and long-term impact to our business. Think and act beyond the function – act as an enterprise leader who connects the dots across teams, aligns engagement strategies with the company goals and Key Strategic Priorities, identifies and addresses interdependencies, and creates shared wins across RGG.
Budget & Performance Management
Own and optimize the Engagement Marketing budget, ensuring every dollar drives impact through smart forecasting, disciplined investment, and a focus on measurable ROI. Translate performance and data into insight, regularly sharing results, trends, and other information with the executive team and leaders of RGG. Recommend strategic opportunities that will accelerate our growth, contribute to the customer experience, and deepen member loyalty.
About You
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness, and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow, and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
Brings 12+ years of progressive marketing leadership experience, with at least 5 years in a senior role focused on engagement, CRM, or lifecycle marketing for B2C brands Has a proven track record of driving measurable growth through customer-centric strategies that elevate brand experience and deepen loyalty. Possesses deep fluency in marketing technology, data infrastructure and omnichannel campaign execution – translating complexity into seamless, personalized journeys at scale. Is an expert in customer journey mapping, segmentation, loyalty programs and design, and behavioral targeting, always thinking one step ahead of the customer. Acts as a true player-coach – someone who builds, mentors and inspires high performing teams, while staying close to the numbers and results. Communicates with clarity and influence, distilling insights into a crisp and inspiring vision for every audience, from analysts to the executive team.
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.
About Us
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.
Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Rue Gilt Groupe by 2x Get notified about new Senior Vice President Marketing jobs in
Boston, NY . PMC: Vice President, Head of Industry; CPG
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr