The Estée Lauder Companies Inc.
Executive Director, Global Marketing, Skincare - Clinique
The Estée Lauder Companies Inc., New York, New York, us, 10261
Executive Director, Global Marketing, Skincare - Clinique
Join to apply for the
Executive Director, Global Marketing, Skincare - Clinique
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The Estée Lauder Companies Inc. Executive Director, Global Marketing, Skincare - Clinique
Join to apply for the
Executive Director, Global Marketing, Skincare - Clinique
role at
The Estée Lauder Companies Inc. Get AI-powered advice on this job and more exclusive features. Description
PRINCIPAL OBJECTIVES:
The Executive Director will support in defining the strategic vision and execution for the 3-Step, Cleanser, Makeup Remover, and De-Aging categories, driving end-to-end go-to-market strategies. This position will oversee marketing calendar, new product launch, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Package Development, Finance, Channel teams, Creative), as well as regional and affiliate teams, to ensure brand consistency and market success.
Accountablilties
Innovation Strategy & Product Development
Lead the marketing of product development journey from ideation to launch, ensuring alignment with brand vision and global skincare trends. Develop and execute a robust 3-year innovation pipeline and 18-month launch calendar, balancing new product introductions with commercial innovation initiatives. Identify breakthrough claims, ingredients, and consumer-centric campaigns that elevate Clinique’s skincare leadership. Collaborate with Product Development, R&D and packaging teams to drive formulation innovation and sustainability initiatives. Track post-launch performance to optimize future strategies.
Go-to-Market & Integrated Marketing
Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels. Develop 360-degree marketing campaigns integrated with cross functional teams Lead creative briefing processes to inspire high-impact brand assets and visual identity. Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.
Consumer & Market Insights
Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation. Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential. Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions. Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.
Regional & Commercial Partnership
Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment. Gather and integrate regional feedback into global innovation and marketing strategies. Support regional markets with tailored marketing toolkits and assets to drive local execution excellence. Monitor launch success and apply learnings to future product strategies.
Financial & Business Management
Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs). Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Business Ventures. Champion corporate processes and tools to ensure smooth execution of brand initiatives.
Leadership & Team Development
Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence. Inspire teams with a consumer-obsessed and result-driven approach. Drive cross-functional alignment and best practices across global and regional teams.
Qualifications
10+ years of experience in global marketing, preferably within prestige skincare. Proven track record of driving innovation and launching successful skincare products in global markets. Strong strategic thinking and analytical skills with the ability to translate insights into action. Expertise in digital marketing, social media, and omnichannel consumer engagement. Excellent leadership, communication, and cross-functional collaboration skills. Proven track record of managing and developing a strong team. Passion for skincare, beauty trends, and consumer behavior.
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x Get notified about new Global Marketing Director jobs in
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Join to apply for the
Executive Director, Global Marketing, Skincare - Clinique
role at
The Estée Lauder Companies Inc. Executive Director, Global Marketing, Skincare - Clinique
Join to apply for the
Executive Director, Global Marketing, Skincare - Clinique
role at
The Estée Lauder Companies Inc. Get AI-powered advice on this job and more exclusive features. Description
PRINCIPAL OBJECTIVES:
The Executive Director will support in defining the strategic vision and execution for the 3-Step, Cleanser, Makeup Remover, and De-Aging categories, driving end-to-end go-to-market strategies. This position will oversee marketing calendar, new product launch, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Package Development, Finance, Channel teams, Creative), as well as regional and affiliate teams, to ensure brand consistency and market success.
Accountablilties
Innovation Strategy & Product Development
Lead the marketing of product development journey from ideation to launch, ensuring alignment with brand vision and global skincare trends. Develop and execute a robust 3-year innovation pipeline and 18-month launch calendar, balancing new product introductions with commercial innovation initiatives. Identify breakthrough claims, ingredients, and consumer-centric campaigns that elevate Clinique’s skincare leadership. Collaborate with Product Development, R&D and packaging teams to drive formulation innovation and sustainability initiatives. Track post-launch performance to optimize future strategies.
Go-to-Market & Integrated Marketing
Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels. Develop 360-degree marketing campaigns integrated with cross functional teams Lead creative briefing processes to inspire high-impact brand assets and visual identity. Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.
Consumer & Market Insights
Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation. Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential. Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions. Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.
Regional & Commercial Partnership
Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment. Gather and integrate regional feedback into global innovation and marketing strategies. Support regional markets with tailored marketing toolkits and assets to drive local execution excellence. Monitor launch success and apply learnings to future product strategies.
Financial & Business Management
Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs). Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Business Ventures. Champion corporate processes and tools to ensure smooth execution of brand initiatives.
Leadership & Team Development
Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence. Inspire teams with a consumer-obsessed and result-driven approach. Drive cross-functional alignment and best practices across global and regional teams.
Qualifications
10+ years of experience in global marketing, preferably within prestige skincare. Proven track record of driving innovation and launching successful skincare products in global markets. Strong strategic thinking and analytical skills with the ability to translate insights into action. Expertise in digital marketing, social media, and omnichannel consumer engagement. Excellent leadership, communication, and cross-functional collaboration skills. Proven track record of managing and developing a strong team. Passion for skincare, beauty trends, and consumer behavior.
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x Get notified about new Global Marketing Director jobs in
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#J-18808-Ljbffr