Public Relations Account Director

2 days ago Be among the first 25 applicants Founded in 2010, Violet PR has grown to become one of the top boutique PR firms in the country by helping clients that are making a positive impact on the world. The industries we serve include economic development; real estate, architecture and engineering; and social good. Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, our Montclair-based boutique public relations firm helps clients attract more dollars and supporters. In the last three years, Violet PR has won over 40 national and regional awards for PR excellence including the Silver Anvil for “Best Boutique Agency” from PRSA in 2024, and one of Inc. magazine’s “Best Places to Work” in 2023 and 2025. Violet PR is a Certified Woman Owned Business (WBE), a Certified LGBT Business Enterprise, and a PR News Top 100 “Agency Elite” PR Firm. Violet PR creates economic opportunity through award-winning media relations campaigns, compelling content and high impact thought leadership. Our public relations agency helps clients attract more dollars, investors and supporters through our unique approach the storytelling. Our vision is to amplify organizations, voices and ideas changing the world. We are tenacious storytellers who find and shine the spotlight on leaders, places and spaces. Violet PR Core Values We are committed to excellence in our work. We are not average. This means serving clients and journalists with the speed and quality they require. When we run into roadblocks, we take the initiative to persevere and ultimately secure wins on behalf of our clients and our agency. We do not quit when we are down. We are one team. We celebrate each other's successes and help others when they run into trouble or hit roadblocks we succeed individually when our team and company succeed. We respect each other and take responsibility for our work so that we don't burden others. We are lifelong learners, readers and explorers - we keep tabs on the latest news and trends. We are never finished growing. What worked yesterday may not work tomorrow - and we celebrate new and creative ideas. We improve ourselves daily to continue to be the best in our field. We Own It. We take ownership of our work, actions and commitments. We hold ourselves accountable to our clients, our colleagues and the high standards we set as an agency. We take a client-first approach. We are highly responsive and care deeply about our client goals. We collaborate with our clients and add value through our own thoughts and ideas to guide them to help uncover the best opportunities. We do serious work and have a seriously good time doing it. We enjoy our work and one another and although we work hard, we never lose sight of the fun and camaraderie that fuel our creativity and keep our team spirit thriving. Account Director, Violet PR Description The Account Director should be an experienced public relations agency leader who is detail-oriented and able to drive numerous client and agency projects forward in a strategic and organized manner. They should have a strong mastery of public relations best practices, a robust network of personal media relationships, and proven experience with staff management and development. This role is best suited for someone who has an exceptional work ethic and is motivated to excel in a fast-paced, collaborative and creative environment. Emphasis in this position will be placed on consistent investment in client retention and expansion, as well as positive contributions to the overall Violet PR culture and business growth. Client Responsibilities Provide strategic direction and leadership for key accounts taking initiative to present long term communication and PR strategies, plans and budgets based on clients’ business needs Manage, train and mentor junior staff assigned to managers client roster Manage and execute day-to-day account activities including oversight of subordinates’ execution of client calls, deliverables, and expectations Develop pitch ideas; write and edit news releases, pitches, fact sheets, media advisories and social media content Pitch by email and phone to national, regional and trade journalists, including print, broadcast and online; leverage media relationships as part of client strategy and goals Social media strategy and management, including implementation of social media campaigns for clients on platforms including LinkedIn, Twitter and Instagram Build strong and lasting relationships with the firm’s clients and operate as day-to-day internal and/or external client contact as appropriate. Team Responsibilities: Manage and grow direct reports by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting reviews / overseeing professional development. Maximize utilization of team members, employee goal-setting, appraisals, development plans, etc.; work with Human Resources and Executive Staff in dealing with personnel matters. Encourage and create a can-do working environment, reinforcing the importance and value of each team member’s contributions. Agency Responsibilities Assist with new business proposals and meetings through networking and attending conferences. Participate in new business pitches, working with Agency president and marketing/sales team by contributing ideas, expertise and actively participating in the sales process, resulting in the closure of new or expanded business. Maintain an awareness of the overall financial workings of VPR while actively pursuing ways to increase productivity and overall Violet PR profitability. Core Competencies Strategic Thinking- The ability to anticipate challenges, identify opportunities, and align actions with long-term client objectives. Drives Results- Consistently achieving results, even under tough circumstances Collaborates- Building partnerships and working collaboratively with others to meet shared objectives Communicates Effectively- Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Interpersonal Savvy- Relates openly and comfortably with diverse groups of people while positively representing Violet PR at industry events, conferences and trade shows. Job Requirements At least 8-10 years of PR agency experience or B2B public relations Bachelors in PR, Communications, Journalism or related field Strong leadership, communication, and client relations skills are crucial, as is the ability to develop and execute PR strategies, manage budgets, create/manage processes, and mentor junior staff. Executive presence and ability to run successful, productive client meetings with senior staff/C-Suite client attendees Experience in the economic development industry or with government relations strongly preferred but not required Travel may be required to client sites and conferences 4-6 times per year Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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