Meta Platforms
Marketing Insights Researcher - Reality Labs
Meta Platforms, Burlingame, California, United States, 94012
Marketing Insights Researcher - Reality Labs
Our Reality Labs (RL) organization brings together experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within Virtual Reality (VR) Hardware Pillar who will be an integral part of the Marketing Communications (Marcom) and Product Marketing Management (PMM) Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. Responsibilities
Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals Responsible for framing strategy decisions, driving alignment, and unblocking progress by ensuring the right conversations are happening and marketing is set up to succeed Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail and channel strategy Translate research findings into actionable insights with clear recommendations Produce highly effective communication that motivates people to apply learnings in marketing and across the organization Minimum Qualifications
8+ years of research experience Proven expertise in shaping insights focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes Experience in resolving ambiguous problems, convening stakeholders, supporting decision making in evolving contexts, and driving cross-functional alignment Experience in qualitative and quantitative methods and applying them in a business context to inform decision making They have experience in building cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management Preferred Qualifications
Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making Experience with physical products is preferred Experience in brand building and brand strategy development Experience thinking holistically/creatively in addition to technically/analytically Experience collaborating proactively and effectively with a broad variety of partners Experience in shopper insights, purchase journey and overall category management and retail execution $160,000/year to $219,000/year + bonus + equity + benefits
Our Reality Labs (RL) organization brings together experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within Virtual Reality (VR) Hardware Pillar who will be an integral part of the Marketing Communications (Marcom) and Product Marketing Management (PMM) Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. Responsibilities
Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals Responsible for framing strategy decisions, driving alignment, and unblocking progress by ensuring the right conversations are happening and marketing is set up to succeed Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail and channel strategy Translate research findings into actionable insights with clear recommendations Produce highly effective communication that motivates people to apply learnings in marketing and across the organization Minimum Qualifications
8+ years of research experience Proven expertise in shaping insights focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes Experience in resolving ambiguous problems, convening stakeholders, supporting decision making in evolving contexts, and driving cross-functional alignment Experience in qualitative and quantitative methods and applying them in a business context to inform decision making They have experience in building cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management Preferred Qualifications
Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making Experience with physical products is preferred Experience in brand building and brand strategy development Experience thinking holistically/creatively in addition to technically/analytically Experience collaborating proactively and effectively with a broad variety of partners Experience in shopper insights, purchase journey and overall category management and retail execution $160,000/year to $219,000/year + bonus + equity + benefits