Meta Platforms
Marketing Insights Researcher - Public Affairs
Meta Platforms, Menlo Park, California, United States, 94029
Marketing Insights Researcher - Public Affairs
We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution. Responsibilities
Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights Test and refine the effectiveness of creative executions and campaigns Minimum Qualifications
8+ years of qualitative and quantitative primary research experience Experience working on political campaigns or public affairs issues Experience executing full-cycle research from survey design, discussion guide creation, and reporting Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness Demonstrated experience with clear written communication and storytelling skills Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks) $138,000/year to $188,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution. Responsibilities
Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights Test and refine the effectiveness of creative executions and campaigns Minimum Qualifications
8+ years of qualitative and quantitative primary research experience Experience working on political campaigns or public affairs issues Experience executing full-cycle research from survey design, discussion guide creation, and reporting Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness Demonstrated experience with clear written communication and storytelling skills Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks) $138,000/year to $188,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.