OluKai
Tradewind Services Paid Advertising Growth Manager
OluKai, Irvine, California, United States, 92616
Paid Advertising Growth Manager
Archipelago Companies, a portfolio of highly successful consumer lifestyle brands, is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands, including OluKai, Kaenon, Melin, Roark, are leaders in their respective markets, offering high-quality products and authentic marketing stories direct to consumers. At Archipelago Companies, we pride ourselves on our commitment to integrity, and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands, we invite you to apply for our open position and become a part of our dynamic and growing team. Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble). Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns. They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape. The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company. Responsibilities include but are not limited to: Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms. Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets. Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities. Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention. Data Analysis, Attribution & Reporting: Lead daily, weekly, and monthly reporting on core KPIs such as customer acquisition cost (CAC), ad spend efficiency, ROAS, MER, ACOS, and conversion metrics. Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance. Implement multi-touch attribution modeling and media mix modeling to enhance decision-making and optimize budget allocation. Work with third-party analytics tools (Google Analytics, Triple Whale, Northbeam, etc.) to improve attribution accuracy. Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value. Advanced Performance Optimization & Automation: Conduct A/B and multivariate testing on ad creatives, messaging, landing pages, and audience segments to improve conversion rates. Implement audience segmentation strategies to target high-value customer cohorts and maximize lifetime value (LTV). Optimize creative placements, dynamic ad formats, and storytelling strategies to improve engagement and performance. Utilize predictive modeling and lookalike audiences to scale high-performing customer segments. Leverage first-party data through CRM, CDP, and server-side tracking for personalized targeting. Develop segmentation for acquisition vs. retention, optimizing messaging, and budget allocation accordingly. Cross-Functional Collaboration & Inventory Management: Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives. Work closely with Ecommerce Managers and Merchandisers to develop demand-driving strategies for seasonal, evergreen, and new product launches. Identify opportunities for post-click optimization, improving landing page performance and checkout flow. Paid Digital Tech Stack Ownership & Signal Optimization: Oversee the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection. Implement Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations to improve data accuracy and targeting capabilities. Stay ahead of privacy regulations, iOS updates, and cookieless tracking developments to future-proof paid advertising efforts. Creative Strategy & Execution: Collaborate with brand, creative, and retention teams to develop high-performing ad creative tailored to platform best practices. Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling. Work with internal teams to ensure on-time asset delivery and execution against go-to-market schedules. Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential. Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign. Other responsibilities as assigned. Qualifications, Skills, Experience: Bachelor's degree in Business, Marketing, or a related field 5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth Proven day-to-day expertise in Meta, Google, TikTok Ads Preferred experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising Experience managing $5M+ annual ad budgets with a focus on efficiency and scale Strong understanding of data analytics, attribution modeling, and incrementality measurement Experience with advanced audience segmentation (i.e. high intent users, repeat purchasers, cart abandoners) Ability to interpret complex data and translate insights into actionable strategies Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing. Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.). Strong communication skills with the ability to collaborate across cross-functional teams Experience in omni-channel marketing, including retail, wholesale, and direct-to-consumer mediums Ability to work collaboratively with cross-functional teams Ability to implement and learn new systems and processes quickly Adaptability in a fast-paced, dynamic business environment Excellent communication and problem-solving skills Proficiency in Microsoft Excel, Google Sheets and other data analysis tools Effective presentation of information and strong verbal & written communication skills Goal-oriented, with high standards of honesty, ethics, and personal accountability Awareness of market trends and consumer tastes Prefer knowledge of lifestyle/footwear market Tools To Utilize: Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers) Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.) Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.) First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.) Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.) Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines. Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position. Ben
Archipelago Companies, a portfolio of highly successful consumer lifestyle brands, is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands, including OluKai, Kaenon, Melin, Roark, are leaders in their respective markets, offering high-quality products and authentic marketing stories direct to consumers. At Archipelago Companies, we pride ourselves on our commitment to integrity, and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands, we invite you to apply for our open position and become a part of our dynamic and growing team. Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble). Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns. They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape. The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company. Responsibilities include but are not limited to: Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms. Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets. Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities. Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention. Data Analysis, Attribution & Reporting: Lead daily, weekly, and monthly reporting on core KPIs such as customer acquisition cost (CAC), ad spend efficiency, ROAS, MER, ACOS, and conversion metrics. Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance. Implement multi-touch attribution modeling and media mix modeling to enhance decision-making and optimize budget allocation. Work with third-party analytics tools (Google Analytics, Triple Whale, Northbeam, etc.) to improve attribution accuracy. Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value. Advanced Performance Optimization & Automation: Conduct A/B and multivariate testing on ad creatives, messaging, landing pages, and audience segments to improve conversion rates. Implement audience segmentation strategies to target high-value customer cohorts and maximize lifetime value (LTV). Optimize creative placements, dynamic ad formats, and storytelling strategies to improve engagement and performance. Utilize predictive modeling and lookalike audiences to scale high-performing customer segments. Leverage first-party data through CRM, CDP, and server-side tracking for personalized targeting. Develop segmentation for acquisition vs. retention, optimizing messaging, and budget allocation accordingly. Cross-Functional Collaboration & Inventory Management: Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives. Work closely with Ecommerce Managers and Merchandisers to develop demand-driving strategies for seasonal, evergreen, and new product launches. Identify opportunities for post-click optimization, improving landing page performance and checkout flow. Paid Digital Tech Stack Ownership & Signal Optimization: Oversee the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection. Implement Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations to improve data accuracy and targeting capabilities. Stay ahead of privacy regulations, iOS updates, and cookieless tracking developments to future-proof paid advertising efforts. Creative Strategy & Execution: Collaborate with brand, creative, and retention teams to develop high-performing ad creative tailored to platform best practices. Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling. Work with internal teams to ensure on-time asset delivery and execution against go-to-market schedules. Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential. Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign. Other responsibilities as assigned. Qualifications, Skills, Experience: Bachelor's degree in Business, Marketing, or a related field 5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth Proven day-to-day expertise in Meta, Google, TikTok Ads Preferred experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising Experience managing $5M+ annual ad budgets with a focus on efficiency and scale Strong understanding of data analytics, attribution modeling, and incrementality measurement Experience with advanced audience segmentation (i.e. high intent users, repeat purchasers, cart abandoners) Ability to interpret complex data and translate insights into actionable strategies Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing. Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.). Strong communication skills with the ability to collaborate across cross-functional teams Experience in omni-channel marketing, including retail, wholesale, and direct-to-consumer mediums Ability to work collaboratively with cross-functional teams Ability to implement and learn new systems and processes quickly Adaptability in a fast-paced, dynamic business environment Excellent communication and problem-solving skills Proficiency in Microsoft Excel, Google Sheets and other data analysis tools Effective presentation of information and strong verbal & written communication skills Goal-oriented, with high standards of honesty, ethics, and personal accountability Awareness of market trends and consumer tastes Prefer knowledge of lifestyle/footwear market Tools To Utilize: Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers) Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.) Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.) First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.) Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.) Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines. Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position. Ben