Veterans Staffing
Senior Manager, Programmatic Strategy - Demand
Veterans Staffing, New York, New York, United States, 10001
Senior Manager, Programmatic Strategy
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. The Senior Manager, Programmatic Strategy will report to the Senior Director, Programmatic Strategy, focusing on demand strategy, demand insights, DSP relationship management, programmatic products, and business analysis. This role will be instrumental in helping future proof NBCU's programmatic advertising business and will be very collaborative
working regularly with sales, ad operations, product, and planning teams. Responsibilities
Own demand side strategy for the programmatic business. This includes analyzing business trends, measuring the uplift of new initiatives, proposing optimizations, and other highlights. Identify areas of opportunity to increase demand health and addressability, such as certifications, signals and more. Day-to-day contact for DSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives. Recommend and evaluate new revenue opportunities to grow programmatic demand, such as demand insights and optimizations. Evaluating, expanding, and tracking performance of new partnerships and partnership product launches. Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements. Manage the programmatic product roadmap across the entire certification landscape. Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem. Qualifications
Bachelor's degree or equivalent experience 5+ years experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm, with 1+ years' of business intelligence & SQL experience preferred. Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly. Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides. Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas. Expert deck work user, working with slides, visuals and tables. Must possess a passion for media and strong intellectual curiosity. Desired Characteristics
Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace. Superior attention to detail in written reports, emails, and PowerPoint presentations. Strong organizational skills
ability to manage multiple projects simultaneously and meet deadlines. Highly adaptive to change in fast-paced environment. Passionate about the television, ad tech, and digital media space. Additional Requirements
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $115,000 - $140,000 + bonus eligible.
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. The Senior Manager, Programmatic Strategy will report to the Senior Director, Programmatic Strategy, focusing on demand strategy, demand insights, DSP relationship management, programmatic products, and business analysis. This role will be instrumental in helping future proof NBCU's programmatic advertising business and will be very collaborative
working regularly with sales, ad operations, product, and planning teams. Responsibilities
Own demand side strategy for the programmatic business. This includes analyzing business trends, measuring the uplift of new initiatives, proposing optimizations, and other highlights. Identify areas of opportunity to increase demand health and addressability, such as certifications, signals and more. Day-to-day contact for DSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives. Recommend and evaluate new revenue opportunities to grow programmatic demand, such as demand insights and optimizations. Evaluating, expanding, and tracking performance of new partnerships and partnership product launches. Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements. Manage the programmatic product roadmap across the entire certification landscape. Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem. Qualifications
Bachelor's degree or equivalent experience 5+ years experience directly working in programmatic at a leading corporation, agency, technology platform and/or management consulting firm, with 1+ years' of business intelligence & SQL experience preferred. Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly. Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides. Expert Excel user, working with large datasets, consolidating data from multiple sources, writing nested IF formulas. Expert deck work user, working with slides, visuals and tables. Must possess a passion for media and strong intellectual curiosity. Desired Characteristics
Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace. Superior attention to detail in written reports, emails, and PowerPoint presentations. Strong organizational skills
ability to manage multiple projects simultaneously and meet deadlines. Highly adaptive to change in fast-paced environment. Passionate about the television, ad tech, and digital media space. Additional Requirements
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $115,000 - $140,000 + bonus eligible.