Platinum Technologies
Digital Experience Analyst
Platinum Technologies, Washington, District Of Columbia, United States, 20599
Digital Experience Analyst
Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products
we want to hear from you. Platinum Technologies currently has an opportunity for a Digital Experience Analyst with the International Trade Administration (ITA). The Digital Experience Analyst, a critical role within the Office of Public Affairs Digital (OPAD) team, transforms web, social, and email engagement data into clear, actionable recommendations that drive strategic decisions at all levels of ITA leadership and improve digital experiences for ITA stakeholders and customers. This role serves as a critical connection between analytics, content, design, and product while providing the data, insights and metrics needed to improve usability, performance, and user satisfaction. This role is Hybrid (in downtown DC office 2-3 days per week) and must be able to obtain and maintain a Public Trust. What You Get To Do
Lead web, social, and email channel analytics collection, interpretation, and reporting efforts. Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform daily to long-term strategic decisions. Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership. Serve as analytics liaison to product owners, digital leads, and content teams. Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making. Deliver weekly/monthly insight summaries and trend analyses. Recommend and/or validate changes to IA, UX, and content. Collaborate cross-functionally to align analytics with design and content strategies. Support UX testing and optimization with actionable insights. Ensure data is used to inform, prioritize, and validate, not just justify. Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements. Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations. Collaborate on cross-team initiatives involving surveys, feedback tools, and/or chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data. Required Qualifications
Google Analytics 4 (GA4) Power BI Siteimprove Sprinklr (or other enterprise social media analytics) GovDelivery (or other bulk email analytics) Excel/Google Sheets Crazy Egg, Hotjar, or similar behavioral tools Drupal reporting familiarity Must be able to obtain and maintain a Public Trust Excellent written and verbal communication skills Desired Qualifications
Familiarity and experience with usability testing methods Familiarity and experience with online survey tools (Medallia, for example) Experience utilizing A/B testing design and analysis Ideal Candidate
Possess a deep understanding of user behavior on a variety of digital platforms and how multichannel analytics (web, social, and email) can be leveraged to understand and improve experiences. Insightful about the potential and limitations of quantitative and qualitative data. Curious to dig into the data to find what matters. Story-driven with the ability to explain what the data means to a variety of technical and non-technical stakeholders. Cross-functional and collaborative, working well with content, UX, and product teams. Ability to continually and strategically link measurement to mission and goals.
Platinum Technologies is a Northern Virginia based integrated solutions firm that specializes in Cybersecurity, Cloud and Digital Services to the Public Sector. Our team solves hard problems and helps our Mission Partners achieve their goals. If you are self-motivated, possess demonstrated learning agility, and are passionate about delivering high-quality work products
we want to hear from you. Platinum Technologies currently has an opportunity for a Digital Experience Analyst with the International Trade Administration (ITA). The Digital Experience Analyst, a critical role within the Office of Public Affairs Digital (OPAD) team, transforms web, social, and email engagement data into clear, actionable recommendations that drive strategic decisions at all levels of ITA leadership and improve digital experiences for ITA stakeholders and customers. This role serves as a critical connection between analytics, content, design, and product while providing the data, insights and metrics needed to improve usability, performance, and user satisfaction. This role is Hybrid (in downtown DC office 2-3 days per week) and must be able to obtain and maintain a Public Trust. What You Get To Do
Lead web, social, and email channel analytics collection, interpretation, and reporting efforts. Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform daily to long-term strategic decisions. Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership. Serve as analytics liaison to product owners, digital leads, and content teams. Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making. Deliver weekly/monthly insight summaries and trend analyses. Recommend and/or validate changes to IA, UX, and content. Collaborate cross-functionally to align analytics with design and content strategies. Support UX testing and optimization with actionable insights. Ensure data is used to inform, prioritize, and validate, not just justify. Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements. Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations. Collaborate on cross-team initiatives involving surveys, feedback tools, and/or chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data. Required Qualifications
Google Analytics 4 (GA4) Power BI Siteimprove Sprinklr (or other enterprise social media analytics) GovDelivery (or other bulk email analytics) Excel/Google Sheets Crazy Egg, Hotjar, or similar behavioral tools Drupal reporting familiarity Must be able to obtain and maintain a Public Trust Excellent written and verbal communication skills Desired Qualifications
Familiarity and experience with usability testing methods Familiarity and experience with online survey tools (Medallia, for example) Experience utilizing A/B testing design and analysis Ideal Candidate
Possess a deep understanding of user behavior on a variety of digital platforms and how multichannel analytics (web, social, and email) can be leveraged to understand and improve experiences. Insightful about the potential and limitations of quantitative and qualitative data. Curious to dig into the data to find what matters. Story-driven with the ability to explain what the data means to a variety of technical and non-technical stakeholders. Cross-functional and collaborative, working well with content, UX, and product teams. Ability to continually and strategically link measurement to mission and goals.