NYC Staffing
LN Media & Sponsorship || Senior Brand Manager
NYC Staffing, New York, New York, United States, 10001
Brand Management Role
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our Media & Sponsorship division employs a sales and marketing team that creates and maintains relationships with sponsors through a combination of strategic global, national and regional opportunities tied to our concerts, festivals, venues, ticketing assets, websites and custom experiences. We work with our brand partners to develop marketing programs that connect them directly to fans and artists. Our ultimate job is to leverage the power of live music to drive our brand partners' business. Brand Management team members thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients' businesses and brands forward. This role will do the following: Provide professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation. Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs. Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment. Manage the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals. Lead key client meetings throughout the year to ensure alignment between LN & client on strategy, delivery and performance of partnership. Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs. Serve as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensure timely and accurate financial reporting of sponsorship programs. Develop and grow relationships with key Live Nation teams to ensure the desired program delivery and results for clients. Assist Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships. Gather, analyze, and package key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment. Solve problems proactively with timely updates to manager and escalate challenges that require additional attention. Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development. Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns. Impact department wide development initiatives that improve overall team efficiency and effectiveness. Participate in learning and development sessions that support their annual professional development and growth plans. This person will bring the following: Bachelor's degree in business, marketing, communications, or a related field of study. 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies. 1-2 years of direct employee and/or agency management experience. Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines. Excellent communication skills
written, verbal, presentation and visual storytelling. A proactive, collaborative, and organized working style. Excellent interpersonal skills for building relationships internally and externally. Track record of working with recognizable global brands and growing client relationships. Experience with marketing programs across physical and digital components preferred. Record of success building, selling, and delivering innovative marketing programs with measurable results. Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions. Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications. Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications. Strong passion for music, including knowledge of relevant artists and industry trends. Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice. Benefits & Perks Our motto is 'Taking Care of Our Own' through six pillars of benefits: Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA). Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days. Wealth: 401(k) program with company match, stock reimbursement program. Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support. Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment. Others: Volunteer time off, crowdfunding match. Equal Employment Opportunity We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis. Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. The expected compensation for this position is: $ 70,000 - $ 75,000 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Our Media & Sponsorship division employs a sales and marketing team that creates and maintains relationships with sponsors through a combination of strategic global, national and regional opportunities tied to our concerts, festivals, venues, ticketing assets, websites and custom experiences. We work with our brand partners to develop marketing programs that connect them directly to fans and artists. Our ultimate job is to leverage the power of live music to drive our brand partners' business. Brand Management team members thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients' businesses and brands forward. This role will do the following: Provide professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation. Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs. Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment. Manage the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals. Lead key client meetings throughout the year to ensure alignment between LN & client on strategy, delivery and performance of partnership. Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs. Serve as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensure timely and accurate financial reporting of sponsorship programs. Develop and grow relationships with key Live Nation teams to ensure the desired program delivery and results for clients. Assist Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships. Gather, analyze, and package key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment. Solve problems proactively with timely updates to manager and escalate challenges that require additional attention. Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development. Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns. Impact department wide development initiatives that improve overall team efficiency and effectiveness. Participate in learning and development sessions that support their annual professional development and growth plans. This person will bring the following: Bachelor's degree in business, marketing, communications, or a related field of study. 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies. 1-2 years of direct employee and/or agency management experience. Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines. Excellent communication skills
written, verbal, presentation and visual storytelling. A proactive, collaborative, and organized working style. Excellent interpersonal skills for building relationships internally and externally. Track record of working with recognizable global brands and growing client relationships. Experience with marketing programs across physical and digital components preferred. Record of success building, selling, and delivering innovative marketing programs with measurable results. Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions. Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications. Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications. Strong passion for music, including knowledge of relevant artists and industry trends. Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice. Benefits & Perks Our motto is 'Taking Care of Our Own' through six pillars of benefits: Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA). Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days. Wealth: 401(k) program with company match, stock reimbursement program. Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support. Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment. Others: Volunteer time off, crowdfunding match. Equal Employment Opportunity We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis. Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. The expected compensation for this position is: $ 70,000 - $ 75,000 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience.