Head of Marketing Strategy

Head of Marketing Strategy About the Company This fast-growing eCommerce brand specializes in premium designer products and is positioned for significant growth. Industry Retail Type Privately Held About the Role We are looking for a dynamic Head of Marketing Strategy to lead our marketing and digital initiatives. In this key role, you will redefine the customer journey and innovate our brand's online experience, driving growth through various digital channels like performance marketing, social media, and content creation. Your responsibilities will include: Overhauling our websites to create a seamless, engaging customer experience that boosts conversion and retention. Developing and executing high-impact digital acquisition strategies. Driving our social media and content approaches to enhance brand visibility. Leading brand, creative, and product marketing efforts to propel both B2C and D2C growth. The ideal candidate will possess a proven track record as a senior marketing leader within a digitally native, eCommerce, or D2C setting. You should have strong expertise in product marketing and performance channels, with prior success in rebranding or launching websites or digital products. Successful candidates will be modern, strategic thinkers who excel in hands-on execution while leveraging data-driven insights to inform decisions and optimize marketing performance. Your focus will be on innovative digital strategies that drive customer acquisition and brand growth. Travel Percent Less than 10% Functions Marketing Strategy