Rock Family of Companies
Senior Strategist, Insights and Inspiration
Rock Family of Companies, Detroit, Michigan, United States, 48228
As the Senior Strategist, Insights and Inspiration, you will lead the development and execution of strategic initiatives designed to drive business growth and competitive advantage. You’ll turn complex research and data into actionable, human-centered narratives that resonate with diverse audiences and inspire teams across Rocket. In this role, you champion the voice of the client—nuancing stories that connect strategy to real human needs and opportunities. You’ll collaborate across departments to ensure our strategies reflect empathy, drive engagement, and help build meaningful, innovative solutions.
About the role
Develop and implement effective, human-centered strategies—including marketing campaigns, product roadmaps, and cross-company initiatives—rooted in a keen understanding of consumers, competitors, and industry trends
Conduct market and gap analyses to pinpoint actionable opportunities and drive informed decision-making
Build and sustain strong partnerships with cross-functional teams to align business growth goals with real human impact
Champion the creation, optimization, and communication of strategic briefs and multimedia documents that bring human-centered stories to life
Lead the execution of research initiatives, blending primary and secondary data to create compelling, relatable insights
Craft inspirational, people-focused narratives and strategies with creative teams, making insights memorable and actionable throughout the company
Distill consumer insights and data into stories and recommendations that move senior leadership to action and reinforce a culture of empathy and innovation
About you
Minimum Qualifications
Bachelor’s degree in Business Administration, Economics, Marketing, or a related field
5 years of experience in strategy consulting, market research, or a similar role
Demonstrated expertise in market analysis, competitive intelligence, and strategic planning
Excellent analytical skills
Excellent communication and presentation skills, able to influence stakeholders at all levels
Proven track record of driving business results through strategic planning and execution
Preferred Qualifications
Master’s degree in Business Administration, Economics, or a related field
Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
Knowledge of statistical analysis techniques and tools such as SPSS, R, or Power BI
Experience in project management
Strategic mindset with creative problem-solving abilities
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
About us
Rocket
is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at
Careers@myrocketcareer.com
.
About the role
Develop and implement effective, human-centered strategies—including marketing campaigns, product roadmaps, and cross-company initiatives—rooted in a keen understanding of consumers, competitors, and industry trends
Conduct market and gap analyses to pinpoint actionable opportunities and drive informed decision-making
Build and sustain strong partnerships with cross-functional teams to align business growth goals with real human impact
Champion the creation, optimization, and communication of strategic briefs and multimedia documents that bring human-centered stories to life
Lead the execution of research initiatives, blending primary and secondary data to create compelling, relatable insights
Craft inspirational, people-focused narratives and strategies with creative teams, making insights memorable and actionable throughout the company
Distill consumer insights and data into stories and recommendations that move senior leadership to action and reinforce a culture of empathy and innovation
About you
Minimum Qualifications
Bachelor’s degree in Business Administration, Economics, Marketing, or a related field
5 years of experience in strategy consulting, market research, or a similar role
Demonstrated expertise in market analysis, competitive intelligence, and strategic planning
Excellent analytical skills
Excellent communication and presentation skills, able to influence stakeholders at all levels
Proven track record of driving business results through strategic planning and execution
Preferred Qualifications
Master’s degree in Business Administration, Economics, or a related field
Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
Knowledge of statistical analysis techniques and tools such as SPSS, R, or Power BI
Experience in project management
Strategic mindset with creative problem-solving abilities
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
About us
Rocket
is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at
Careers@myrocketcareer.com
.