Confidential
About the Company
A global leader in real-time audience measurement solutions for TV advertisers.
Industry
Marketing and Advertising
Type
Privately Held
Founded
2005
Employees
501-1000
Categories
Broadcasting
Marketing
Advertising
Specialties
Advertising
Addressable
Linear
Time-shifted
National
Cable
Broadcast
Dynamic Ad Insertion (DAI)
Programmatic
TV
Omnichannel Advertising
AI
Predictive Advertising
Video Advertising
Business Classifications
B2B
SAAS
ISP
Enterprise
B2C
About the Role
Join our innovative team as the Senior Vice President of Product Marketing, where you will be instrumental in showcasing our cutting-edge predictive advertising platform. You will spearhead the creation of compelling product narratives that clearly communicate our unique value to advertisers, agencies, and publishers.
This dynamic leadership role emphasizes the importance of building and guiding a high-performing product marketing team. You will collaborate closely with cross-functional teams to develop go-to-market strategies, ensure cohesive messaging, and enhance your expertise in the B2B advertising and marketing technology landscape.
We seek candidates with a minimum of 10-12 years of product marketing experience, including at least 8 years specifically in product or solutions marketing within the adtech/martech sector. A strong storyteller with a strategic and analytical mindset is essential, enabling you to distill complex technical capabilities into straightforward and engaging value propositions.
The ideal candidate will showcase a successful track record in product launches, market entry, and lifecycle management, coupled with exposure to programmatic advertising platforms, video advertising, and data-driven marketing technologies. Strategic leadership, market intelligence, and excellence in go-to-market execution are crucial qualifications for this vital position.
Hiring Manager Title
SVP, Head of Solutions
Travel Percent
Less than 10%
Functions
Product Marketing