Marketing and Events Director

The Texas Chiropractic Association is seeking a motivated, dynamic and detail-oriented

Marketing & Events Director

. In this role, you would be in charge of TCA’s marketing and communications initiatives by developing strategies to expand membership, drive attendance at events, and engage members. The Marketing and Events Director also manages TCA’s website, social media and app, and is in charge of planning conferences and special events. This position reports to the Executive Director and is perfect for someone with 3+ years of experience in associations with a customer service mind-set, excellent communications skills, and is organized and can manage multiple projects. NOTE

: This will be a hybrid position with weekly in-office responsibilities in Austin, Texas. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Produce high-impact, targeted and actionable marketing content for all distribution channels to attract and retain members, promote products and services, drive attendance at conferences and events, and increase engagement. Responsible for developing and maintaining marketing, communications and events calendars. Develop and launch marketing and membership campaigns and measure their effectiveness. Plan, create editorial content and publish

Texas Chiropractic eSource

and

Chiro Connect

, TCA’s bi-weekly newsletters. Ensure all marketing adheres to branding guidelines. Manage the association’s website, social media channels and app in conjunction with the association’s policy and business objectives. Create and implement public relations campaigns that meet the organization’s strategic goals, increase consumer awareness and positively promote TCA and chiropractic in Texas. Plan TCA in-person and hybrid conferences and special events, including researching and touring venues, negotiating and managing vendor contracts, meeting budget goals, and coordinating logistics and services, including technology, additional contractors, food and beverage, transportation, lodging, etc. Collaborate with the Executive Director to identify and solicit potential sponsors and exhibitors for Chiro Texpo, TCA’s annual state convention, as well as conferences and special events. Work with the contracted meeting planner on Chiro Texpo, managing the exhibit hall, serving as staff liaison for speakers, managing the annual awards gala and providing on-site support. Assist TCA districts with meeting planning needs, including registration and promotion. In collaboration with the Executive Director, staffs the Education & Events Committee, Public Relations & Communications Committee, Next Gen Chiropractors Committee, and Membership Committee. Provides staff support, including answering phone calls, monitoring the email accounts, promptly responding to inquiries, and assisting with membership recruitment and retention initiatives. QUALIFICATIONS AND SKILLS Bachelor’s degree (preferably in marketing, communications or a related field) or equivalent work experience. 3+ years of experience, especially in an association environment. Outstanding written and verbal communication skills. Proven understanding of marketing and branding principles. Experience in website/database management. Knowledge of social media and emerging trends. Background in customer service and member relations. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Organized, detail-oriented, and able to manage multiple priorities and create marketing/communications plans. Comfortable working both independently and in a collaborative team environment. WHY JOIN TEXAS CHIROPRACTIC ASSOCIATION? We hire talented, driven people who help chiropractors succeed. We value teamwork, creativity, and a supportive workplace culture. Flexibility:

Hybrid and in-office options Benefits:

Stipend for health insurance, vision, and dental insurance Retirement:

401(k) with company match Time Off:

Holidays, vacation, and a paid company shutdown in December

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