Regional Field Partner Marketing Senior Specialist

We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Purpose and Objectives Based on the integrated regional marketing strategy, this function is responsible for developing geo-specific partner marketing strategies in close collaboration with business stakeholders. This role develops marketing plans with priority partners and supports awareness in the local ecosystem about available partner campaigns, helping optimize use and return on investment of Development Funds. By actively participating in the regional partner marketing community, best practices are shared and adopted where they can strengthen local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, regional teams, and global partner marketing. The individual in this role will focus primarily on working with Sell partners (VARs), especially to support the Market Unit(s) Partner Driven and Indirect pipeline and revenue requirements. This function also serves as an important connection point to ensure local insights, content, and requirements are surfaced via regional teams to global teams to optimize the performance of future programs and campaigns. Key Areas of Responsibility Planning (Partner-Led Marketing Focus - 80%) Market Unit Strategy Development: Develop Market Unit strategies and priorities in collaboration with Partner Engagement Specialists (PES) Priority Partner Marketing Plans: Develop comprehensive marketing plans with priority Sell partners (~10 VARs) per partner coverage model Development Fund Optimization: Optimize use and allocation of Development Funds for priority partners to maximize pipeline generation and ROI Campaign Approval & ROI Management: Approve partner proposals through partner portal systems with goal of achieving 10X ROI on pipeline generation Reviews marketing and demand generation performance against the Partner Marketing Plan in close alignment with Partner Business Managers (PBMs), ensuring execution supports mutual goals. Launch Alignment: Ensure Partner-Led events extend company product launches and are well-aligned in market Integration Planning: Ensure partner integration in Market Unit Line of Business and Industry marketing plans Global Program Collaboration: Work with Global Partner Marketing and Global Partner Ready Program Marketing teams for local program planning and execution To Partners (Partner Enablement) Community Leadership: Run quarterly Market Unit Partner Marketing Exchange community meetings to share localized best practices, new global campaigns, and partner success stories with Depth & Breadth partners in local language Quarterly Business Reviews: Participate in Quarterly Marketing Reviews with Priority Partners to assess campaign impact, identify pipeline gaps, and adjust plans to address market opportunities Content & Training Delivery: Provide relevant Field & Partner Marketing content in select Partner Enablement Events Best Practice Sharing: Facilitate knowledge transfer and adoption of successful marketing strategies across partner network Through Partners (Campaign Execution Support) Campaign Adoption: Drive partner adoption of campaigns, localized content, and best practices through tailored recommendations and services Content Localization: Localize Best Practice Guides to ensure best local services high lighted to ensure successful partner campaign execution Priority Partner Support: Support priority partners through monthly 1:1 strategic calls and ongoing consultation Strategic Campaign Execution: Support priority partner execution of Partner-Led campaigns to support top company priorities Performance Feedback: Provide feedback and input to regional teams on partner campaign needs and performance improvements Partner Business Center Management: Identify gaps in Partner Business Center content and recommend local Marketing Service Businesses for execution Localization Requirements: Surface supplemental localization requests for global execution With Partners (Joint Marketing - 20%) Event Integration: Incorporate partners into company-led in-person and virtual events Customer Reference Development: Surface Market Unit customer reference stories to regional teams and build Market Unit activation plans for new success stories Co-Marketing Activities: Execute integrated marketing campaigns and initiatives in partnership with strategic partners With Internal Teams (Cross-Functional Collaboration) Champions cross-functional collaboration and alignment across Global Partner Marketing, Partner Ecosystem Success, Demand Management, the Digital Hub, Sales, and NA Field Marketing to ensure cohesive go-to-market execution, shared accountability, and optimized partner performance across all touchpoints. Stakeholder Representation: Represent Market Unit Partner Marketing priorities and plans with internal stakeholders Pipeline Impact Measurement: Work with Market Unit Demand Management Lead to represent partner marketing impact in pipeline reporting QBR Collaboration: Support and participate in Quarterly Business Reviews with the Partner Ecosystem Success (PES) Organization KPI Accountability: Share joint accountability for regional partner marketing key performance indicators Required Qualifications Bachelor's degree in Marketing, Business Administration, or related field 5-7 years of professional experience in generating and retaining cloud business through indirect partner models Proven track record in partner marketing, channel marketing, or partner-led demand generation Experience managing marketing development funds and achieving measurable ROI targets Strong analytical skills with experience in pipeline attribution and partner performance measurement Excellent project management abilities with experience managing multiple partner relationships simultaneously Deep understanding of B2B SaaS marketing strategies and partner ecosystem dynamics Experience with partner portal technologies and campaign management systems Outstanding communication skills with ability to interact at peer level with regional and global marketing colleagues Fluency in local language and cultural understanding of regional market dynamics Preferred Qualifications MBA or advanced degree in Marketing or Business Experience in enterprise technology and/or SaaS industry Understanding of, and success in, VAR and reseller ecosystems Previous experience in market unit or regional marketing roles Familiarity with Partner Relationship Management (PRM) and Marketing Automation platforms Background in demand generation and lead management processes for indirect channels Experience with global marketing campaign localization and adaptation Proven ability to build and scale partner marketing programs across diverse partner types Key Competencies Strategic Partnership Development: Ability to build long-term strategic relationships with priority partners that drive mutual growth Cross-Functional Collaboration: Strong ability to work effectively across regional, global, and local teams Data-Driven Optimization: Comfort with analytics and ability to translate performance data into actionable partner strategies Cultural & Market Adaptation: Understanding of local market nuances and ability to adapt global strategies for regional effectiveness Program Scaling: Ability to develop repeatable processes and best practices that can be adopted across partner networks Stakeholder Management: Skill in managing relationships with diverse stakeholders from partner organizations to internal global teams Success Metrics Partner marketing development fund utilization and pipeline ROI (target: 10X ROI) Partner-driven pipeline generation and revenue attribution Priority partner marketing plan execution and performance scores Partner engagement and satisfaction metrics from quarterly reviews Campaign adoption rates and localization effectiveness Regional partner marketing KPI achievement Best practice sharing and community engagement metrics Integration success of partners in Line of Business and Industry marketing activities Key Relationships Primary Interactions: Priority Market Unit Partners: Build and execute marketing plans to drive pipeline targets Regional Partner Marketing Teams: Plan, evaluate, and optimize partner marketing tactics and share best practices Global Partner Marketing Teams: Access global campaign content, activation kits, and program updates Local Partner Organization: Understand business priorities and plan activities supporting growth objectives Market Unit Line of Business Marketing Teams: Ensure partner integration in audience-specific marketing activities Partner Engagement Specialists: Collaborate on strategy development and quarterly business reviews We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $100,000- $216,000(USD)USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits . Requisition ID: 430865| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid

#J-18808-Ljbffr