Vice President of Ecommerce

Our Client: A growing organization in the consumer goods and grocery sector, known for its dedication to strong retail partnerships and superior product presentation. With a focus on optimizing in-store visibility and driving consumer engagement, the company values field excellence, attention to detail, and impactful merchandising strategies. Why You Would Want To Work Here: High-impact role leading a critical platform migration and operational overhaul Direct influence on customer experience and e-commerce growth Opportunity to modernize processes and implement best-in-class fulfillment practices Collaborative leadership team with clear goals and resources Bilingual, community-focused environment with strong cultural connection to customers Overview: Our client is seeking an experienced and execution-driven Vice President of Ecommerce to lead the operational side of their online grocery business. This role will oversee the migration eCommerce platforms, optimize in-store fulfillment using UpShop, and develop end-to-end processes for order accuracy, substitutions, and department-specific execution. The VP will also address long-standing product image and content challenges, manage multiple vendor integrations, and ensure seamless alignment between e-commerce, loyalty programs, and promotional campaigns. While not a marketing campaign creator, the ideal candidate understands how e-commerce operations integrate with marketing initiatives to deliver a cohesive customer experience. This is an on-site role in Florida with occasional travel to stores for training and operational oversight. What You’ll Do Platform & Systems Management Lead migration from FreshOps (current white-label e-commerce provider) to Inmar (new white-label e-commerce and loyalty provider) in November 2025. Ensure smooth adoption of UpShop for in-store order fulfillment, integrated with POS systems. Oversee vendor programs for e-commerce and bollard pickup. Partner with IT to manage file transmissions and changes to sedanos.com. Coordinate with Stripe on payments and alcohol reconciliation for 3PL orders. Manage Frontier for reconciliation processes. Oversee Allyant A360 ADA compliance certification and renewals. Ensure Google Analytics tracking and reporting accuracy. Store Operations Leadership Develop and implement SOPs for order picking, substitution handling, and department-specific processes (meat, deli, bakery, etc.). Train store teams — from pickers to cashiers — on best practices for e-commerce fulfillment. Manage item location mapping for efficient 3PL and in-store picking. Provide operational support for SNAP EBT, Uber/DoorDash delivery integrations, and future third-party programs. Product Content & Image Management Overhaul product image strategy to address thousands of missing or outdated product images. Ensure packaging updates, nutrition labels, and descriptions are accurate and timely. Maintain and update all product images across platforms in partnership with internal teams and external vendors. Marketing & Promotional Integration (Operational) Upload and manage the weekly digital flyer to the website. Ensure operational readiness for promotions such as “buy this, get that” offers across digital flyers, email, and e-commerce. Support marketing on sweepstakes, online promotions, and loyalty program rollouts. Vendor & Partnership Management Manage Amazon partnership to sell select products online. Oversee customer service operations via the Colombia-based support team. Coordinate with vendors on e-commerce-specific initiatives and integrations. Lead reporting and analytics for the weekly merchandising team. What You Bring Proven leadership in grocery or supermarket e-commerce operations. Strong track record of process improvement and project execution. Experience with grocery e-commerce systems (FreshOps, Inmar, UpShop, or similar). Deep operational knowledge of store departments and fulfillment processes. Ability to lead product content and image management at scale. Skilled in training, guiding, and holding teams accountable (1–2 direct reports). Bilingual English/Spanish strongly preferred. On-site availability in Florida (no remote option; relocation at candidate’s expense).

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