Jobright.ai
Senior Product Manager, Lifecycle Marketing
Join to apply for the
Senior Product Manager, Lifecycle Marketing
role at
Jobright.ai Senior Product Manager, Lifecycle Marketing
2 days ago Be among the first 25 applicants Join to apply for the
Senior Product Manager, Lifecycle Marketing
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Lennar is one of the nation's leading homebuilders, dedicated to creating extraordinary experiences for their Homeowners, Communities, and Associates. They are looking for a creative and ambitious Product Manager to lead their Marketing Enablement efforts, focusing on building intelligent, personalized, and scalable customer experiences through marketing technologies. Responsibilities: • Own the end-to-end product lifecycle for marketing enablement tools and platforms. • Develop and execute a strategic roadmap for personalized, data-driven marketing journeys, with a focus on 1:1 customer experiences. • Lead initiatives around customer segmentation, persona development, and reactivation strategies across digital touchpoints. • Champion and implement hyper-personalization strategies to deliver the right message, to the right customer, at the right time. • Ensure seamless data orchestration across systems including Salesforce, CDPs (like mParticle), and other marketing technologies. • Translate high-level business goals into detailed product and technical requirements, working cross-functionally to execute with speed and quality. • Explore and integrate AI-powered solutions to enhance marketing automation, optimization, and customer engagement. Qualifications: Required: • 5+ years of experience in product management, preferably with a focus on backend marketing platforms or enablement tools. • Deep expertise with Salesforce Marketing Cloud, CDPs (like mParticle), and marketing automation ecosystems. • Strong product leadership with the ability to prioritize work, manage stakeholder expectations, and deliver consistent results in a fast-paced environment. • Familiarity with tools such as Qualtrics, customer journey mapping software, and marketing analytics platforms. • Excellent communication and stakeholder management skills — you’re comfortable driving alignment across teams, from engineers to executives. • A strategic thinker who thrives in ambiguity, with a bias toward action and a passion for solving real customer problems. • You’re customer-obsessed, results-driven, and excited by the opportunity to build smarter marketing experiences through technology. • Bachelor's degree required. Company: One of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers. Founded in 1954, the company is headquartered in Miami, Florida, USA, with a team of 10001+ employees. The company is currently Public Company. Lennar has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Product Manager” roles.
Plano, TX $100,000.00-$115,000.00 2 weeks ago Richardson, TX $115,000.00-$135,000.00 4 weeks ago Irving, TX $120,000.00-$150,000.00 2 weeks ago Dallas, TX $160,000.00-$220,000.00 3 weeks ago Dallas, TX $140,000.00-$150,000.00 2 weeks ago Lewisville, TX $125,000.00-$140,000.00 6 days ago Plano, TX $139,000.00-$198,330.00 2 weeks ago Dallas, TX $140,000.00-$200,000.00 1 month ago Technical Product Manager - Integrations
Irving, TX $92,000.00-$131,000.00 6 days ago Irving, TX $90,000.00-$115,000.00 1 hour ago Irving, TX $90,000.00-$115,000.00 45 minutes ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Senior Product Manager, Lifecycle Marketing
role at
Jobright.ai Senior Product Manager, Lifecycle Marketing
2 days ago Be among the first 25 applicants Join to apply for the
Senior Product Manager, Lifecycle Marketing
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Lennar is one of the nation's leading homebuilders, dedicated to creating extraordinary experiences for their Homeowners, Communities, and Associates. They are looking for a creative and ambitious Product Manager to lead their Marketing Enablement efforts, focusing on building intelligent, personalized, and scalable customer experiences through marketing technologies. Responsibilities: • Own the end-to-end product lifecycle for marketing enablement tools and platforms. • Develop and execute a strategic roadmap for personalized, data-driven marketing journeys, with a focus on 1:1 customer experiences. • Lead initiatives around customer segmentation, persona development, and reactivation strategies across digital touchpoints. • Champion and implement hyper-personalization strategies to deliver the right message, to the right customer, at the right time. • Ensure seamless data orchestration across systems including Salesforce, CDPs (like mParticle), and other marketing technologies. • Translate high-level business goals into detailed product and technical requirements, working cross-functionally to execute with speed and quality. • Explore and integrate AI-powered solutions to enhance marketing automation, optimization, and customer engagement. Qualifications: Required: • 5+ years of experience in product management, preferably with a focus on backend marketing platforms or enablement tools. • Deep expertise with Salesforce Marketing Cloud, CDPs (like mParticle), and marketing automation ecosystems. • Strong product leadership with the ability to prioritize work, manage stakeholder expectations, and deliver consistent results in a fast-paced environment. • Familiarity with tools such as Qualtrics, customer journey mapping software, and marketing analytics platforms. • Excellent communication and stakeholder management skills — you’re comfortable driving alignment across teams, from engineers to executives. • A strategic thinker who thrives in ambiguity, with a bias toward action and a passion for solving real customer problems. • You’re customer-obsessed, results-driven, and excited by the opportunity to build smarter marketing experiences through technology. • Bachelor's degree required. Company: One of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers. Founded in 1954, the company is headquartered in Miami, Florida, USA, with a team of 10001+ employees. The company is currently Public Company. Lennar has a track record of offering H1B sponsorships. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Product Manager” roles.
Plano, TX $100,000.00-$115,000.00 2 weeks ago Richardson, TX $115,000.00-$135,000.00 4 weeks ago Irving, TX $120,000.00-$150,000.00 2 weeks ago Dallas, TX $160,000.00-$220,000.00 3 weeks ago Dallas, TX $140,000.00-$150,000.00 2 weeks ago Lewisville, TX $125,000.00-$140,000.00 6 days ago Plano, TX $139,000.00-$198,330.00 2 weeks ago Dallas, TX $140,000.00-$200,000.00 1 month ago Technical Product Manager - Integrations
Irving, TX $92,000.00-$131,000.00 6 days ago Irving, TX $90,000.00-$115,000.00 1 hour ago Irving, TX $90,000.00-$115,000.00 45 minutes ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr