The Walt Disney Company
Senior Data Scientist - Marketing Mix Modeling (MMM)
The Walt Disney Company, New York, New York, us, 10261
Senior Data Scientist - Marketing Mix Modeling (MMM)
Senior Data Scientist - Marketing Mix Modeling (MMM) Apply Now Apply Later
Job ID
10128241
Location
New York, New York, United States / Santa Monica, California, United States / Glendale, California, United States / San Francisco, California, United States / Seattle, Washington, United States
Business
Disney Direct to Consumer
Date posted 8月. 08, 2025 Job Summary:
Marketing science – a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, and ESPN) – is in search of an analyst to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment and plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role. Responsibilities Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams Quantify Return on Ad Spend, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc ) Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types Basic Qualifications Bachelors degree in Data Science, Computer Science, Engineering, Mathematics, Econometrics, Statistics or related field 5+ years of experience in a marketing science / analytics role with understanding of measurement and optimization best practices Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM) Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions Experience in SQL as well as statistical modeling platforms (Python, R, etc. ) #DISNEYANALYTICS #DISNEYTECH
The hiring range for this position in New York, NY & Seattle, WA is $145,500 to $195,000 per year. Santa Monica, CA is $138,900 to $186,200 per year, San Francisco, CA is $152,100 to $203,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Direct to Consumer:
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Streaming Services LLC , which is part of a business we call Disney Direct to Consumer . Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation For Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability. Sign up to receive new job alerts and company information based on your preferences. Select a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert. Set your preferences Job Category Location When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures. Job Level First Name * Last Name * Email Address * Country/Region of Residence * Confirm Email
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Senior Data Scientist - Marketing Mix Modeling (MMM) Apply Now Apply Later
Job ID
10128241
Location
New York, New York, United States / Santa Monica, California, United States / Glendale, California, United States / San Francisco, California, United States / Seattle, Washington, United States
Business
Disney Direct to Consumer
Date posted 8月. 08, 2025 Job Summary:
Marketing science – a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, and ESPN) – is in search of an analyst to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment and plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role. Responsibilities Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams Quantify Return on Ad Spend, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc ) Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types Basic Qualifications Bachelors degree in Data Science, Computer Science, Engineering, Mathematics, Econometrics, Statistics or related field 5+ years of experience in a marketing science / analytics role with understanding of measurement and optimization best practices Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM) Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions Experience in SQL as well as statistical modeling platforms (Python, R, etc. ) #DISNEYANALYTICS #DISNEYTECH
The hiring range for this position in New York, NY & Seattle, WA is $145,500 to $195,000 per year. Santa Monica, CA is $138,900 to $186,200 per year, San Francisco, CA is $152,100 to $203,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Direct to Consumer:
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Streaming Services LLC , which is part of a business we call Disney Direct to Consumer . Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation For Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability. Sign up to receive new job alerts and company information based on your preferences. Select a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert. Set your preferences Job Category Location When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures. Job Level First Name * Last Name * Email Address * Country/Region of Residence * Confirm Email
For Disney Job Alerts to work, JavaScript must be enabled in your browser.
#J-18808-Ljbffr