Tracera
Head of Marketing Growth-Focused SaaS Leader (Sustainability Reporting)
Location:
[Remote / Hybrid / New York, Miami] Type:
Full-Time | Leadership Role Reports to:
CEO / Founder Level:
DOE About Us Were a fast-growing Series A SaaS company transforming how organizations approach
sustainability reporting and supply chain compliance . As climate regulations accelerate and stakeholder pressure increases, we empower businesses with software that simplifies data management, ensures transparency, and drives measurable impact. Were looking for a
Head of Marketing
to build and scale a high-performing marketing function; one that accelerates demand, strengthens our product positioning and supports our next phase of growth. The Role This is a player-coach leadership role; ideal for someone who loves balancing hands-on execution with strategic leadership. You will be responsible for owning and evolving our entire marketing function, with a core focus on growth marketing and productmarketing, supported by vendors, contractors, and future team hires. You will work cross-functionally with Product, Sales, and Customer Success to shape the customer journey from awareness through adoption. Key Responsibilities Growth Marketing & Demand Generation Own and execute multi-channel growth campaigns to drive qualified leads (SEO, paid, ABM, email, LinkedIn, etc.) Build and optimize the top-of-funnel and middle-of-funnel strategy to drive pipeline velocity and conversion Develop marketing automation workflows and lead scoring in CRM (e.g., HubSpot) Product Marketing Craft positioning and messaging frameworks that resonate with sustainability, compliance, procurement and finance personas Launch new features with clear GTM plans that align sales enablement and customer education Build and maintain competitive intelligence, buyer personas, and market insights Brand & Content Strategy Oversee brand development and ensure consistency across all touchpoints Manage content roadmap (whitepapers, case studies, webinars, etc.) to support thought leadership and lead gen Collaborate with external content creators as needed Team & Vendor Management Lead and mentor a small internal team and a network of freelancers or vendors (designers, PR, PPC) Own marketing budget and performance analytics Recruit and scale the team over time You Bring 6+ years of B2B SaaS marketing experience with a focus on growth and product marketing Proven experience leading GTM for technical or regulatory-focused products (ideally sustainability, ESG, climate tech, or compliance-related) Exceptional written communication and storytelling ability Experience working in early-stage, fast-paced environments (Series A ) Proficiency with marketing tech stack (e.g., HubSpot, Google Analytics, LinkedIn Ads, Webflow, etc.) Analytical mindset with a strong bias toward experimentation and iteration Leadership experience even in flat or lean teams with the ability to rally internal and external contributors What Success Looks Like Increase qualified pipeline by 500% in first 6 months Launch 12 high-converting growth channels that scale Establish clear, differentiated product messaging Lay the foundation for a scalable marketing engine and team Why Join Us Join a mission-driven company helping businesses drive real financial and environmental impact Work directly with a visionary founder and senior leadership team Equity ownership in a fast-growing SaaS company High trust work environment Opportunity to shape the marketing strategy and team from the ground up
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[Remote / Hybrid / New York, Miami] Type:
Full-Time | Leadership Role Reports to:
CEO / Founder Level:
DOE About Us Were a fast-growing Series A SaaS company transforming how organizations approach
sustainability reporting and supply chain compliance . As climate regulations accelerate and stakeholder pressure increases, we empower businesses with software that simplifies data management, ensures transparency, and drives measurable impact. Were looking for a
Head of Marketing
to build and scale a high-performing marketing function; one that accelerates demand, strengthens our product positioning and supports our next phase of growth. The Role This is a player-coach leadership role; ideal for someone who loves balancing hands-on execution with strategic leadership. You will be responsible for owning and evolving our entire marketing function, with a core focus on growth marketing and productmarketing, supported by vendors, contractors, and future team hires. You will work cross-functionally with Product, Sales, and Customer Success to shape the customer journey from awareness through adoption. Key Responsibilities Growth Marketing & Demand Generation Own and execute multi-channel growth campaigns to drive qualified leads (SEO, paid, ABM, email, LinkedIn, etc.) Build and optimize the top-of-funnel and middle-of-funnel strategy to drive pipeline velocity and conversion Develop marketing automation workflows and lead scoring in CRM (e.g., HubSpot) Product Marketing Craft positioning and messaging frameworks that resonate with sustainability, compliance, procurement and finance personas Launch new features with clear GTM plans that align sales enablement and customer education Build and maintain competitive intelligence, buyer personas, and market insights Brand & Content Strategy Oversee brand development and ensure consistency across all touchpoints Manage content roadmap (whitepapers, case studies, webinars, etc.) to support thought leadership and lead gen Collaborate with external content creators as needed Team & Vendor Management Lead and mentor a small internal team and a network of freelancers or vendors (designers, PR, PPC) Own marketing budget and performance analytics Recruit and scale the team over time You Bring 6+ years of B2B SaaS marketing experience with a focus on growth and product marketing Proven experience leading GTM for technical or regulatory-focused products (ideally sustainability, ESG, climate tech, or compliance-related) Exceptional written communication and storytelling ability Experience working in early-stage, fast-paced environments (Series A ) Proficiency with marketing tech stack (e.g., HubSpot, Google Analytics, LinkedIn Ads, Webflow, etc.) Analytical mindset with a strong bias toward experimentation and iteration Leadership experience even in flat or lean teams with the ability to rally internal and external contributors What Success Looks Like Increase qualified pipeline by 500% in first 6 months Launch 12 high-converting growth channels that scale Establish clear, differentiated product messaging Lay the foundation for a scalable marketing engine and team Why Join Us Join a mission-driven company helping businesses drive real financial and environmental impact Work directly with a visionary founder and senior leadership team Equity ownership in a fast-growing SaaS company High trust work environment Opportunity to shape the marketing strategy and team from the ground up
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