Demandbase
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely.
We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”! We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply.
Come grow with us at Demandbase! About the Role: We’re hiring a
Principal Product Manager
to lead our
Personalization
product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline. Our vision is simple. When a CMO launches a campaign, the platform should instantly personalize ads, landing pages, and SDR outreach. Everything should adapt based on journey stage, account fit, and data from every channel. Your job is to make that vision real. You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics. You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier. The base compensation range for this position, not including the company bonus, is: $178,000-$306,000. What You’ll Be Doing: Own End to End Personalization Strategy Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem. Build AI Powered Personalization Agents Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules. Connect Personalization to Pipeline Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue. Simplify the Marketer Experience Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.
What We’re Looking For: Track Record of Fast Iteration and Strategic Scaling You move quickly and ship frequently. You know when to test and when to invest. Personalization and Martech Expertise You know the landscape. You have built on, used, or competed in the Personalization space. Experience with Agentic or Generative AI Products You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act. Strong UX and Product Design Instincts You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users. B2B Revenue Fluency You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps.
Why Join Us?
Demandbase is the leader in account-based go-to-market. Our platform brings together advertising, web, CRM, and AI to help B2B companies drive pipeline and grow faster. We are building the future of B2B marketing, and this role will shape one of its most important product lines. We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. Our Commitment to Diversity, Equity, and Inclusion at Demandbase: At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Personal information that you submit will be used by Demandbase for recruiting and other business purposes. OurPrivacy Policy explains how we collect and use personal information. Create a Job Alert Interested in building your career at Demandbase? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you authorized to work lawfully in the United States for Demandbase? * Select... Will you now or in the FUTURE require Demandbase to commence (“sponsor”) an immigration case in order to employ you (for example, H-1B, OPT, F1, J1, TN or other employment-based immigration case)? This is sometimes called “sponsorship” for an employment-based visa status. * Select... In two sentences, what is your favorite product and why? * What experience do you have with AI-powered tools or predictive analytics, and how have you used them to drive measurable business outcomes? Keep it very brief, 2-4 sentences is fine. * LinkedIn Profile * How did you hear about this job? Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Demandbase’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”! We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply.
Come grow with us at Demandbase! About the Role: We’re hiring a
Principal Product Manager
to lead our
Personalization
product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline. Our vision is simple. When a CMO launches a campaign, the platform should instantly personalize ads, landing pages, and SDR outreach. Everything should adapt based on journey stage, account fit, and data from every channel. Your job is to make that vision real. You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics. You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier. The base compensation range for this position, not including the company bonus, is: $178,000-$306,000. What You’ll Be Doing: Own End to End Personalization Strategy Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem. Build AI Powered Personalization Agents Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules. Connect Personalization to Pipeline Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue. Simplify the Marketer Experience Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.
What We’re Looking For: Track Record of Fast Iteration and Strategic Scaling You move quickly and ship frequently. You know when to test and when to invest. Personalization and Martech Expertise You know the landscape. You have built on, used, or competed in the Personalization space. Experience with Agentic or Generative AI Products You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act. Strong UX and Product Design Instincts You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users. B2B Revenue Fluency You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps.
Why Join Us?
Demandbase is the leader in account-based go-to-market. Our platform brings together advertising, web, CRM, and AI to help B2B companies drive pipeline and grow faster. We are building the future of B2B marketing, and this role will shape one of its most important product lines. We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. Our Commitment to Diversity, Equity, and Inclusion at Demandbase: At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Personal information that you submit will be used by Demandbase for recruiting and other business purposes. OurPrivacy Policy explains how we collect and use personal information. Create a Job Alert Interested in building your career at Demandbase? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Are you authorized to work lawfully in the United States for Demandbase? * Select... Will you now or in the FUTURE require Demandbase to commence (“sponsor”) an immigration case in order to employ you (for example, H-1B, OPT, F1, J1, TN or other employment-based immigration case)? This is sometimes called “sponsorship” for an employment-based visa status. * Select... In two sentences, what is your favorite product and why? * What experience do you have with AI-powered tools or predictive analytics, and how have you used them to drive measurable business outcomes? Keep it very brief, 2-4 sentences is fine. * LinkedIn Profile * How did you hear about this job? Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Demandbase’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr