PFSbrands
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Digital Marketing Specialist
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PFSbrands 3 months ago Be among the first 25 applicants Join to apply for the
Digital Marketing Specialist
role at
PFSbrands Get AI-powered advice on this job and more exclusive features. Summary
PFSbrands is seeking an Digital Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry! Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency. Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration. Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases. Work with the Digital Marketing Manager and development team to enhance app features and user experience. Develop and implement app-exclusive promotions to boost adoption and retention. Analyze customer behavior to refine user journeys and maximize conversions.
Description
DIGITAL MARKETING SPECIALIST
Reports to: Digital Marketing Manager
FLSA Status: Non-Exempt
Summary
PFSbrands is seeking an Digital Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry!
Essential Duties And Responsibilities
Mobile App & Online Ordering:
Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency. Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration. Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases. Work with the Digital Marketing Manager and development team to enhance app features and user experience. Develop and implement app-exclusive promotions to boost adoption and retention. Analyze customer behavior to refine user journeys and maximize conversions.
Third-Party Delivery (DoorDash, Uber Eats, Grubhub, Etc.)
Develop and manage marketing campaigns promotions on delivery platforms. Optimize menu listings and ensure brand consistency across all platforms. Monitor customer reviews and ratings, implementing strategies to enhance brand perception and customer satisfaction. Manage partnerships with third-party platforms. Analyze order trends and customer insights to refine menu offerings and promotional strategies.
Online Catering (ezCater & Direct Channels)
Develop targeted B2B marketing strategies to attract corporate clients, event planners, and local businesses. Optimize ezCater listings to improve search rankings and conversion rates. Develop promotional campaigns to increase large-scale catering sales. Collaborate with the Marketing Team to support catering marketing efforts through email campaigns, digital ads, and social media to increase inquiries and bookings. Analyze order trends and customer feedback to refine promotional strategies and enhance demand forecasting.
Performance & Growth Analytics
Track and analyze key metrics such as app downloads, conversion rates, AOV (average order value), CAC (customer acquisition cost), order frequency and retention rates. Conduct A/B testing on promotions and messaging to optimize performance. Leverage data insights to refine targeting strategies and personalize customer experiences. Generate performance reports with data-driven insights and strategic recommendations for continuous improvement. Stay informed on industry trends and competitor strategies to identify new growth opportunities.
Collaboration & Innovation
Work closely with franchisees and store teams to support local marketing initiatives, including app adoption, catering services and delivery. Ensure digital marketing efforts align with broader brand campaigns to create a seamless omnichannel experience. Collaborate with graphic designers and content creators to develop engaging digital assets. Work closely with the Digital Marketing Manager and Brand Managers to plan and execute campaigns. Maintain brand consistency across all digital platforms to deliver a cohesive customer experience.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Associate or Bachelor degree in Marketing, Communication, Media Studies is preferred Experience in digital marketing, e-commerce or QSR marketing strongly preferred Strong understanding of mobile app marketing, online ordering, and delivery platforms Understanding of SEO and ASO (App Store Optimization) to enhance search visibility and drive conversions Proficiency in analytics and performance tracking tools to drive decision-making and campaign optimization Hands-on experience with email marketing or push notifications & SMS Detail-oriented with strong project management, communication, and collaboration skills Ability to thrive in a fast-paced, data-driven environment
WORKING CONDITIONS
Work is typically performed in normal office conditions. Position requires infrequent travel to company events.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to sit for prolonged periods of time in front of a computer daily. Frequently required to stand; walk; and stoop, kneel, crouch or crawl. Must have visual and hearing acuity. Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis. Digital dexterity and hand/eye coordination in operation of office equipment including a computer. Ability to speak to, hear, and understand others via phone and in person in English. Ability to travel via car or plane to company events or customer locations. Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Food & Beverages Referrals increase your chances of interviewing at PFSbrands by 2x Sign in to set job alerts for Digital Marketing Specialist roles.
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Digital Marketing Specialist
role at
PFSbrands 3 months ago Be among the first 25 applicants Join to apply for the
Digital Marketing Specialist
role at
PFSbrands Get AI-powered advice on this job and more exclusive features. Summary
PFSbrands is seeking an Digital Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry! Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency. Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration. Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases. Work with the Digital Marketing Manager and development team to enhance app features and user experience. Develop and implement app-exclusive promotions to boost adoption and retention. Analyze customer behavior to refine user journeys and maximize conversions.
Description
DIGITAL MARKETING SPECIALIST
Reports to: Digital Marketing Manager
FLSA Status: Non-Exempt
Summary
PFSbrands is seeking an Digital Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry!
Essential Duties And Responsibilities
Mobile App & Online Ordering:
Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency. Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration. Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases. Work with the Digital Marketing Manager and development team to enhance app features and user experience. Develop and implement app-exclusive promotions to boost adoption and retention. Analyze customer behavior to refine user journeys and maximize conversions.
Third-Party Delivery (DoorDash, Uber Eats, Grubhub, Etc.)
Develop and manage marketing campaigns promotions on delivery platforms. Optimize menu listings and ensure brand consistency across all platforms. Monitor customer reviews and ratings, implementing strategies to enhance brand perception and customer satisfaction. Manage partnerships with third-party platforms. Analyze order trends and customer insights to refine menu offerings and promotional strategies.
Online Catering (ezCater & Direct Channels)
Develop targeted B2B marketing strategies to attract corporate clients, event planners, and local businesses. Optimize ezCater listings to improve search rankings and conversion rates. Develop promotional campaigns to increase large-scale catering sales. Collaborate with the Marketing Team to support catering marketing efforts through email campaigns, digital ads, and social media to increase inquiries and bookings. Analyze order trends and customer feedback to refine promotional strategies and enhance demand forecasting.
Performance & Growth Analytics
Track and analyze key metrics such as app downloads, conversion rates, AOV (average order value), CAC (customer acquisition cost), order frequency and retention rates. Conduct A/B testing on promotions and messaging to optimize performance. Leverage data insights to refine targeting strategies and personalize customer experiences. Generate performance reports with data-driven insights and strategic recommendations for continuous improvement. Stay informed on industry trends and competitor strategies to identify new growth opportunities.
Collaboration & Innovation
Work closely with franchisees and store teams to support local marketing initiatives, including app adoption, catering services and delivery. Ensure digital marketing efforts align with broader brand campaigns to create a seamless omnichannel experience. Collaborate with graphic designers and content creators to develop engaging digital assets. Work closely with the Digital Marketing Manager and Brand Managers to plan and execute campaigns. Maintain brand consistency across all digital platforms to deliver a cohesive customer experience.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Associate or Bachelor degree in Marketing, Communication, Media Studies is preferred Experience in digital marketing, e-commerce or QSR marketing strongly preferred Strong understanding of mobile app marketing, online ordering, and delivery platforms Understanding of SEO and ASO (App Store Optimization) to enhance search visibility and drive conversions Proficiency in analytics and performance tracking tools to drive decision-making and campaign optimization Hands-on experience with email marketing or push notifications & SMS Detail-oriented with strong project management, communication, and collaboration skills Ability to thrive in a fast-paced, data-driven environment
WORKING CONDITIONS
Work is typically performed in normal office conditions. Position requires infrequent travel to company events.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to sit for prolonged periods of time in front of a computer daily. Frequently required to stand; walk; and stoop, kneel, crouch or crawl. Must have visual and hearing acuity. Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis. Digital dexterity and hand/eye coordination in operation of office equipment including a computer. Ability to speak to, hear, and understand others via phone and in person in English. Ability to travel via car or plane to company events or customer locations. Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Food & Beverages Referrals increase your chances of interviewing at PFSbrands by 2x Sign in to set job alerts for Digital Marketing Specialist roles.
Jefferson City, MO $95,000.00-$130,000.00 1 week ago Athletics Marketing and Social Media Specialist
Marketing and Communications Manager - Thompson Center
Columbia, MO $52,915.00-$65,000.00 1 week ago Center for Social Media and Alumni Communications-Student Employee
Communications Project Manager Advancement Communications & Marketing
Columbia, MO $58,000.00-$70,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr