Rippling
Growth Marketing Lead, New Verticals
Rippling, San Francisco, California, United States, 94199
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Growth Marketing Lead
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Rippling Join to apply for the
Growth Marketing Lead
role at
Rippling Get AI-powered advice on this job and more exclusive features. About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
We’re looking for a Growth Marketing Lead to spearhead creative, data-driven growth marketing strategies for a newly launched GTM motion at Rippling. This role sits at the intersection of marketing, product, and go-to-market strategy, tasked with unlocking new growth levers across multiple channels.
You’ll own end to end strategy and execution for campaigns that span product-led growth flows, email outreach, outbound, and other experimental efforts. This role supports a business partnership that opens up a new segment of potential customers – both for top-of-funnel growth and cross-sell opportunities.
This is a high-ownership, 0 → 1 builder role — ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up. You’ll work cross-functionally across Marketing, Sales, Sales Development and Business Operations to shape and scale this brand new motion.
What You Will Do
Own the growth strategy for this new motion, identifying, prioritizing, and launching creative growth levers across the full funnel. Design and execute experimental marketing campaigns, from hypothesis to A/B testing to iteration and operational execution at scale — spanning channels like PLG flows, email drips, retargeting ads, direct mail, and more. Segment and target distinct customer populations, identifying targeted industry-level outreach, tailored across segments (e.g. upmarket vs. downmarket accounts) and personas, operationalizing a wide range of plays and creative tactics. Partner closely with Marketing, internal and external teams, quarterbacking internal workflows within the broader Marketing organization (e.g. Brand, Product Marketing), partnering with cross functional workstreams within Rippling (Sales, Sales Development, BizOps) and externally, driving timely, high-quality execution of GTM plays. Analyze campaign performance and funnel data, surfacing insights, reporting results, and refining campaign design decisions, optimizing for scalability and ROI. Champion a test-and-learn culture, introducing new channels, creative experiments, and data-informed strategies to unlock growth.
What You Will Need
5+ years of experience in growth marketing, demand generation, or full-funnel marketing in B2B SaaS or a similarly dynamic environment. Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, and/or multichannel marketing programs from scratch Comfort working in ambiguous and fast-changing environments, with a bias for action, high ownership, and clear results orientation. Strong analytical skills; you can identify patterns and opportunities from data, translating them into clear actionable insights, and moving quickly to test and iterate. Experience working cross-functionally with Sales, Sales Development, and Operations teams to drive aligned outcomes. Excellent communication and collaboration skills, with the ability to influence and execute through others. Hands-on experience with marketing systems and experimentation frameworks (e.g., A/B testing tools, marketing automation, analytics platforms), and a creative, flexible mindset — able to think beyond traditional demand gen levers and craft unconventional, high-impact campaigns. Bonus: experience in cross-sell motions, downmarket marketing, or partnership-driven GTM strategies
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
147,000 - 257,250 USD per year(US Tier 1) Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Advertising, and Public Relations Industries Software Development Referrals increase your chances of interviewing at Rippling by 2x Get notified about new Growth Specialist jobs in
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Growth Marketing Lead
role at
Rippling Join to apply for the
Growth Marketing Lead
role at
Rippling Get AI-powered advice on this job and more exclusive features. About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About The Role
We’re looking for a Growth Marketing Lead to spearhead creative, data-driven growth marketing strategies for a newly launched GTM motion at Rippling. This role sits at the intersection of marketing, product, and go-to-market strategy, tasked with unlocking new growth levers across multiple channels.
You’ll own end to end strategy and execution for campaigns that span product-led growth flows, email outreach, outbound, and other experimental efforts. This role supports a business partnership that opens up a new segment of potential customers – both for top-of-funnel growth and cross-sell opportunities.
This is a high-ownership, 0 → 1 builder role — ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up. You’ll work cross-functionally across Marketing, Sales, Sales Development and Business Operations to shape and scale this brand new motion.
What You Will Do
Own the growth strategy for this new motion, identifying, prioritizing, and launching creative growth levers across the full funnel. Design and execute experimental marketing campaigns, from hypothesis to A/B testing to iteration and operational execution at scale — spanning channels like PLG flows, email drips, retargeting ads, direct mail, and more. Segment and target distinct customer populations, identifying targeted industry-level outreach, tailored across segments (e.g. upmarket vs. downmarket accounts) and personas, operationalizing a wide range of plays and creative tactics. Partner closely with Marketing, internal and external teams, quarterbacking internal workflows within the broader Marketing organization (e.g. Brand, Product Marketing), partnering with cross functional workstreams within Rippling (Sales, Sales Development, BizOps) and externally, driving timely, high-quality execution of GTM plays. Analyze campaign performance and funnel data, surfacing insights, reporting results, and refining campaign design decisions, optimizing for scalability and ROI. Champion a test-and-learn culture, introducing new channels, creative experiments, and data-informed strategies to unlock growth.
What You Will Need
5+ years of experience in growth marketing, demand generation, or full-funnel marketing in B2B SaaS or a similarly dynamic environment. Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, and/or multichannel marketing programs from scratch Comfort working in ambiguous and fast-changing environments, with a bias for action, high ownership, and clear results orientation. Strong analytical skills; you can identify patterns and opportunities from data, translating them into clear actionable insights, and moving quickly to test and iterate. Experience working cross-functionally with Sales, Sales Development, and Operations teams to drive aligned outcomes. Excellent communication and collaboration skills, with the ability to influence and execute through others. Hands-on experience with marketing systems and experimentation frameworks (e.g., A/B testing tools, marketing automation, analytics platforms), and a creative, flexible mindset — able to think beyond traditional demand gen levers and craft unconventional, high-impact campaigns. Bonus: experience in cross-sell motions, downmarket marketing, or partnership-driven GTM strategies
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
147,000 - 257,250 USD per year(US Tier 1) Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Advertising, and Public Relations Industries Software Development Referrals increase your chances of interviewing at Rippling by 2x Get notified about new Growth Specialist jobs in
San Francisco, CA . Instagram Global Consumer Brand Marketing Manager
San Francisco, CA $150,000.00-$211,000.00 3 weeks ago Senior Manager, Social Marketing - Fenty Skin & Fenty Hair
San Francisco, CA $69,000.00-$75,000.00 5 days ago Senior Manager, Social Marketing - Fenty Beauty
Alameda, CA $180,000.00-$225,000.00 1 month ago San Mateo, CA $185,000.00-$311,250.00 2 weeks ago Sr. Manager, Brand & Commercial Strategy
San Francisco, CA $96,600.00-$146,200.00 2 weeks ago San Francisco, CA $90,000.00-$159,998.00 1 year ago San Francisco, CA $128,000.00-$186,000.00 2 days ago Marketing Manager, Brand Marketing, Skincare
San Francisco, CA $114,000.00-$128,000.00 6 days ago Manager, Marketing Operations (Global Focus)
San Mateo, CA $161,100.00-$241,700.00 5 days ago San Francisco, CA $150,000.00-$211,000.00 2 weeks ago San Francisco, CA $128,000.00-$186,000.00 2 weeks ago San Francisco, CA $158,000.00-$223,000.00 2 weeks ago San Francisco, CA $150,000.00-$200,000.00 2 weeks ago Director, Retail + International Marketing
San Francisco, CA $160,000.00-$175,000.00 5 days ago San Francisco, CA $130,050.00-$180,600.00 4 days ago Head of Growth Marketing, Demand Generation
San Mateo, CA $145,000.00-$190,000.00 2 weeks ago Senior Brand Manager, Global e.l.f. Cosmetics
Oakland, CA $110,000.00-$140,000.00 2 weeks ago Senior Social Marketing Manager, Fenty Beauty
San Francisco, CA $124,000.00-$150,000.00 4 weeks ago San Francisco, CA $202,500.00-$340,000.00 6 days ago San Francisco, CA $128,000.00-$186,000.00 2 weeks ago Creative Business Partner, Large Customer Sales
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr