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Manager, Product Marketing, Mid-Level
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Manager, Product Marketing, Mid-Level
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Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: AffiniPay is a leading fintech company, based out of Austin, Texas, known for its professional services payments and practice management software. The Manager of Product Marketing will be responsible for audience leadership, positioning, and go-to-market strategy, ensuring alignment across teams and crafting effective messaging for various products. Responsibilities: • Act as the company’s expert on your audience segment—needs, language, buying triggers. • Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment • Hire, mentor, and develop 1–3 product marketers; provide ongoing feedback and career guidance. • Support team meeting agendas that drive accountability and knowledge sharing. • Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts. • Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment. • Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them. • Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc. • Convert findings into clear recommendations that shape product roadmaps and campaign themes. • Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement. • Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics. • Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline. • Develop master message guides, pitch decks, battlecards, and role‑based objection handling. • Partner with content, demand gen, and digital teams to produce high‑impact assets. • Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes. • Identify champions and curate proof points: case studies, testimonials, peer reviews, etc. • Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy. • Act as the “chief communicator” for your audience and product scope—driving clarity, urgency, and alignment across the organization. • Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership. Qualifications: Required: • 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods. • Proven success driving end‑to‑end GTM for new solutions in high‑growth environments. • Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories. • Track record of turning customer and market data into strategic recommendations and measurable programs. • Exceptional written and verbal communication; comfortable presenting to executives and customers alike. • Analytical mindset: fluent in market sizing, funnel metrics, and financial impact. Preferred: • Experience with SMB and professional services audiences highly preferred. Company: AffiniPay is a FinTech company that supports online credit card transactions for professional trade associations. Founded in 2005, the company is headquartered in Austin, Texas, USA, with a team of 201-500 employees. The company is currently Growth Stage. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Product Marketing Manager jobs in
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Manager, Product Marketing, Mid-Level
role at
Jobright.ai 2 days ago Be among the first 25 applicants Join to apply for the
Manager, Product Marketing, Mid-Level
role at
Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: AffiniPay is a leading fintech company, based out of Austin, Texas, known for its professional services payments and practice management software. The Manager of Product Marketing will be responsible for audience leadership, positioning, and go-to-market strategy, ensuring alignment across teams and crafting effective messaging for various products. Responsibilities: • Act as the company’s expert on your audience segment—needs, language, buying triggers. • Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment • Hire, mentor, and develop 1–3 product marketers; provide ongoing feedback and career guidance. • Support team meeting agendas that drive accountability and knowledge sharing. • Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts. • Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment. • Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them. • Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc. • Convert findings into clear recommendations that shape product roadmaps and campaign themes. • Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement. • Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics. • Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline. • Develop master message guides, pitch decks, battlecards, and role‑based objection handling. • Partner with content, demand gen, and digital teams to produce high‑impact assets. • Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes. • Identify champions and curate proof points: case studies, testimonials, peer reviews, etc. • Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy. • Act as the “chief communicator” for your audience and product scope—driving clarity, urgency, and alignment across the organization. • Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership. Qualifications: Required: • 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods. • Proven success driving end‑to‑end GTM for new solutions in high‑growth environments. • Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories. • Track record of turning customer and market data into strategic recommendations and measurable programs. • Exceptional written and verbal communication; comfortable presenting to executives and customers alike. • Analytical mindset: fluent in market sizing, funnel metrics, and financial impact. Preferred: • Experience with SMB and professional services audiences highly preferred. Company: AffiniPay is a FinTech company that supports online credit card transactions for professional trade associations. Founded in 2005, the company is headquartered in Austin, Texas, USA, with a team of 201-500 employees. The company is currently Growth Stage. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified about new Product Marketing Manager jobs in
Austin, Texas Metropolitan Area . Marketing Manager - Paid Media & O&O channels, Amazon Key
Austin, TX $108,400.00-$185,000.00 2 weeks ago Consumer Marketing Planning & Operations Manager
Integrated Partner Marketing, Global Business Marketing
Austin, TX $158,000.00-$223,000.00 5 days ago Austin, TX $128,000.00-$186,000.00 4 days ago Austin, TX $65,000.00-$75,000.00 4 days ago Senior B2B Marketing Manager, Amazon Key
Marketing Solutions Manager (Agency), NA SMB Marketing
Regional Product Marketing Manager, SMB Growth Guidance
Austin, TX $125,000.00-$160,000.00 1 month ago Austin, TX $95,000.00-$105,000.00 4 weeks ago Austin, Texas Metropolitan Area 3 days ago Austin, TX $100,000.00-$115,000.00 5 days ago Marketing Manager, Demand Generation & Nurture
Austin, TX $119,100.00-$172,600.00 4 days ago Austin, TX $84,800.00-$146,900.00 1 week ago Austin, TX $147,000.00-$259,000.00 5 hours ago Austin, TX $103,000.00-$107,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr