Swanson Health Products
Creative Director
A Little About Us:
Swanson has been dishin' out vitamins and supplements straight from the heartland for 55 years and counting. We offer grounded, realistic approaches and remedies for healthier living that have been passed down longer than grandma's not-so-secret recipes. We're looking for folks to help us leave the world a little bit healthier than how we found it, and in return we'll offer a satisfying career that ensures a solid work-life balance, competitive benefits package for full-time employees and some nifty rewards for all employees through our Wellness Program.
SUMMARY
The Creative Director is a strategic brand leader responsible for shaping and stewarding the creative direction of Swanson Health across all channels and touchpoints. This role combines visionary design leadership with brand storytelling, overseeing both visual and written content to ensure the brand shows up consistently and powerfully in the market.
This individual manages a multidisciplinary team of designers, copywriters, photographers, and videographers, and works cross-functionally to develop campaign concepts, product messaging, packaging, and omni-channel content that align with business goals and build brand equity.
The Creative Director will be instrumental in continuing Swanson's brand transformation-taking the brand to the next level through breakthrough, memorable creative concepts. This includes driving digital-first initiatives, elevating creative across web, email, and social channels, and ensuring world-class execution across print, packaging, and product labeling. A full portfolio of work will be required as part of the application process.
KEY RESPONSIBILITIES
Creative Strategy & Brand Stewardship
Lead the development of integrated creative strategies to support product launches, seasonal campaigns, brand storytelling, and demand generation across all marketing channels. Define, evolve, and maintain Swanson's brand identity, including visual and verbal guidelines (e.g., tone, style, messaging frameworks, design systems). Spearhead brand transformation initiatives to evolve Swanson into a digitally forward, consumer-focused brand. Bring consumer insights, market trends, and cultural cues into the creative process to keep the brand relevant and resonant. Collaborate with senior marketing and ecommerce leaders to translate business priorities into high-impact creative campaigns. Creative Operations & Team Leadership
Manage and mentor a high-performing team of graphic designers, copywriters, proofreaders, and videographers, fostering creative excellence and professional development. Lead cross-functional creative reviews across visual and written outputs, ensuring a high standard of clarity, cohesion, and impact. Partner with the Marketing Operations Manager to prioritize projects, manage bandwidth, and streamline workflows across creative functions. Align internal teams-including ecommerce, product, merchandising, and international-with campaign goals and deliverables. Maintain productive, collaborative relationships with external brand, creative, and media agencies to ensure alignment and efficiency. Executional Excellence
Oversee the creation of best-in-class creative for digital ads, email, website, catalog, packaging, and branded content-including both design and copy. Direct photo and video shoots, guiding visual asset development to ensure brand consistency and campaign effectiveness. Craft compelling narratives and product stories that drive engagement and conversion across digital and print touchpoints. Leverage data and consumer insights to iterate and optimize creative work for stronger performance across platforms. Governance & Quality Control
Maintain and enforce Swanson's brand standards across all creative output-visual, verbal, and experiential. Ensure consistency across all customer-facing materials, including product labels, packaging, and printed collateral. Oversee asset management systems for all creative files, ensuring easy access and version control across teams. REQUIRED COMPETENCIES
Demonstrated success in brand transformation, taking brands to the next level with breakthrough, memorable creative concepts. 5-7 years' experience working with well-known, respected consumer brands, with a strong portfolio of both digital and print work. Proven leadership experience with brands that lead with digital as the main consumer touchpoint, including website, email, and social media. Expertise in copy, design, photography, and video creative processes; experience managing multidisciplinary teams. Successful track record collaborating with agencies on new creative concepts and brand work. Strategic thinker with strong understanding of storytelling, messaging, and tone development across marketing platforms. Able to solicit and incorporate feedback from a wide range of stakeholders while maintaining creative vision. Excellent communication, presentation, and team management skills. EDUCATION & EXPERIENCE
Bachelor's degree in Marketing, Communications, Design, English, or a related field. 7-10 years of experience in creative leadership roles, preferably in a consumer brand or ecommerce environment. Experience overseeing both copywriting and design functions in a fast-paced, collaborative setting. Demonstrated ability to evolve brand identity and voice across multiple touchpoints. A full portfolio of work must be submitted as part of the application process.
A Little About Us:
Swanson has been dishin' out vitamins and supplements straight from the heartland for 55 years and counting. We offer grounded, realistic approaches and remedies for healthier living that have been passed down longer than grandma's not-so-secret recipes. We're looking for folks to help us leave the world a little bit healthier than how we found it, and in return we'll offer a satisfying career that ensures a solid work-life balance, competitive benefits package for full-time employees and some nifty rewards for all employees through our Wellness Program.
SUMMARY
The Creative Director is a strategic brand leader responsible for shaping and stewarding the creative direction of Swanson Health across all channels and touchpoints. This role combines visionary design leadership with brand storytelling, overseeing both visual and written content to ensure the brand shows up consistently and powerfully in the market.
This individual manages a multidisciplinary team of designers, copywriters, photographers, and videographers, and works cross-functionally to develop campaign concepts, product messaging, packaging, and omni-channel content that align with business goals and build brand equity.
The Creative Director will be instrumental in continuing Swanson's brand transformation-taking the brand to the next level through breakthrough, memorable creative concepts. This includes driving digital-first initiatives, elevating creative across web, email, and social channels, and ensuring world-class execution across print, packaging, and product labeling. A full portfolio of work will be required as part of the application process.
KEY RESPONSIBILITIES
Creative Strategy & Brand Stewardship
Lead the development of integrated creative strategies to support product launches, seasonal campaigns, brand storytelling, and demand generation across all marketing channels. Define, evolve, and maintain Swanson's brand identity, including visual and verbal guidelines (e.g., tone, style, messaging frameworks, design systems). Spearhead brand transformation initiatives to evolve Swanson into a digitally forward, consumer-focused brand. Bring consumer insights, market trends, and cultural cues into the creative process to keep the brand relevant and resonant. Collaborate with senior marketing and ecommerce leaders to translate business priorities into high-impact creative campaigns. Creative Operations & Team Leadership
Manage and mentor a high-performing team of graphic designers, copywriters, proofreaders, and videographers, fostering creative excellence and professional development. Lead cross-functional creative reviews across visual and written outputs, ensuring a high standard of clarity, cohesion, and impact. Partner with the Marketing Operations Manager to prioritize projects, manage bandwidth, and streamline workflows across creative functions. Align internal teams-including ecommerce, product, merchandising, and international-with campaign goals and deliverables. Maintain productive, collaborative relationships with external brand, creative, and media agencies to ensure alignment and efficiency. Executional Excellence
Oversee the creation of best-in-class creative for digital ads, email, website, catalog, packaging, and branded content-including both design and copy. Direct photo and video shoots, guiding visual asset development to ensure brand consistency and campaign effectiveness. Craft compelling narratives and product stories that drive engagement and conversion across digital and print touchpoints. Leverage data and consumer insights to iterate and optimize creative work for stronger performance across platforms. Governance & Quality Control
Maintain and enforce Swanson's brand standards across all creative output-visual, verbal, and experiential. Ensure consistency across all customer-facing materials, including product labels, packaging, and printed collateral. Oversee asset management systems for all creative files, ensuring easy access and version control across teams. REQUIRED COMPETENCIES
Demonstrated success in brand transformation, taking brands to the next level with breakthrough, memorable creative concepts. 5-7 years' experience working with well-known, respected consumer brands, with a strong portfolio of both digital and print work. Proven leadership experience with brands that lead with digital as the main consumer touchpoint, including website, email, and social media. Expertise in copy, design, photography, and video creative processes; experience managing multidisciplinary teams. Successful track record collaborating with agencies on new creative concepts and brand work. Strategic thinker with strong understanding of storytelling, messaging, and tone development across marketing platforms. Able to solicit and incorporate feedback from a wide range of stakeholders while maintaining creative vision. Excellent communication, presentation, and team management skills. EDUCATION & EXPERIENCE
Bachelor's degree in Marketing, Communications, Design, English, or a related field. 7-10 years of experience in creative leadership roles, preferably in a consumer brand or ecommerce environment. Experience overseeing both copywriting and design functions in a fast-paced, collaborative setting. Demonstrated ability to evolve brand identity and voice across multiple touchpoints. A full portfolio of work must be submitted as part of the application process.