FullDeck
International Luxury brand is seeking a Sr Paid Search Specialistto lead the strategic planning, execution, and optimization of Paid Search and Performance Max campaigns. This role will serve as the in-platform expert, managing performance, testing, and collaborating cross-functionally to ensure alignment with broader digital marketing initiatives.
Find out more about this role by reading the information below, then apply to be considered.
Key Responsibilities: Own and optimize paid media campaigns across Google Ads (Search, Performance Max, YouTube, Shopping) and Microsoft Advertising (Bing). Build and manage campaigns using industry best practices, including keyword strategy, ad copywriting, audience targeting, and bid management. Monitor daily performance, adjusting budgets, bids, and targeting to achieve ROAS and CPA goals. Partner with analytics and CRM teams to ensure proper attribution and data alignment across platforms. Develop and deliver regular performance reports, highlighting key insights, test outcomes, and optimization opportunities. Collaborate with SEO and content teams to align keyword and messaging strategies across channels.
Qualifications: Bachelor’s degree in Marketing, Business, or a related field 4+ years paid search experience in-house or agency. Expertise in Google Ads, Performance Max, Google Analytics, and Microsoft Advertising. Proven ability to manage and scale campaigns to meet performance goals. Strong analytical skills with proficiency in Excel and data analysis. Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders. Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification preferred.
Find out more about this role by reading the information below, then apply to be considered.
Key Responsibilities: Own and optimize paid media campaigns across Google Ads (Search, Performance Max, YouTube, Shopping) and Microsoft Advertising (Bing). Build and manage campaigns using industry best practices, including keyword strategy, ad copywriting, audience targeting, and bid management. Monitor daily performance, adjusting budgets, bids, and targeting to achieve ROAS and CPA goals. Partner with analytics and CRM teams to ensure proper attribution and data alignment across platforms. Develop and deliver regular performance reports, highlighting key insights, test outcomes, and optimization opportunities. Collaborate with SEO and content teams to align keyword and messaging strategies across channels.
Qualifications: Bachelor’s degree in Marketing, Business, or a related field 4+ years paid search experience in-house or agency. Expertise in Google Ads, Performance Max, Google Analytics, and Microsoft Advertising. Proven ability to manage and scale campaigns to meet performance goals. Strong analytical skills with proficiency in Excel and data analysis. Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders. Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification preferred.