SEO & AEO Strategist

Job Description This position requires a high level of passion and skill in as you help to improve the organic traffic for the newly launched FoxOne website. We're looking for an experienced and forward-thinking SEO & AEO Strategist to drive discoverability across both traditional search engines and emerging AI-powered platforms for FoxOne. In this role, you'll lead end-to-end SEO strategy development and execution, with a focus on national growth, hyperlocal relevance, and AI-enhanced visibility. You will partner closely with editorial, product, data, and engineering teams to deliver measurable organic performance and uphold technical SEO / AEO excellence. A Snapshot Of Your Responsibilities Develop and execute a unified SEO and AEO (Answer Engine Optimization) strategy across Google, Bing, and generative AI tools (e.g., ChatGPT, Gemini, Perplexity). Conduct keyword research and competitive audits, balancing traditional SEO search intents with natural language query patterns. Structure and optimize content into LLM-friendly formats : FAQs, How-Tos, and Q&A blocks; A / B test schema implementations (FAQ, HowTo) to maximize AI inclusion. Monitor site performance using GA4, Google Search Console, Ahrefs, Datadog, and other internal dashboards; diagnose and resolve technical SEO issues. Optimize all on-page elements : metadata, header tags, internal linking, images, and city-level landing pages for hyperlocal visibility. Provide clear documentation and regular reporting on KPIs, technical health, and the business impact of AEO / SEOweekly, monthly, quarterly, and annually. Champion SEO and AEO best practices across FoxOne; provide training and support for product, editorial, and engineering teams. Collaborate with the central Fox AEO / SEO team and key stakeholders to align on shared objectives and leverage global insights. Build and prioritize a clear optimization roadmap, track performance, and recommend initiatives based on impact and opportunity. Ensure Google feeds are functioning optimally and driving qualified traffic. Stay informed about search engine algorithm updates, emerging trends in zero-click search, and the shifting role of AI in search. What You Will Need 5+ years of hands-on SEO experience, ideally in a video-first or media environment. Proven track record driving organic growth and technical SEO success at scale. Strong understanding of AEO principles and how LLMs surface structured content. Experience working with or optimizing for generative AI tools such as ChatGPT, Gemini, or Perplexity. Proficiency with key SEO tools : Google Search Console, Ahrefs, Schema Validator, Mobile Friendliness tools, Datadog, etc. Strong grasp of core SEO concepts : on-page, off-page, indexing, crawling, Core Web Vitals, schema markup, and Google algorithm updates (Panda, Penguin, Hummingbird, etc.). Advanced skills in Excel (pivot tables, formulas, vlookups) and PowerPoint for data analysis and reporting. Detail-oriented and highly organized, with the ability to manage multiple priorities in a matrixed environment. Strong communicator and collaborator; able to influence stakeholders across teams. Bachelor's degree or equivalent experience. Pursuant to state and local pay disclosure requirements, the pay rate / range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-137,000.00 annually. This role is also eligible for various benefits, including medical / dental / vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

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