Mirion
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Mgr., Senior Marketing
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Mirion 1 day ago Be among the first 25 applicants Join to apply for the
Mgr., Senior Marketing
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Mirion Description
The Senior Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing. Job Details
Description
The Senior Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing.
Key Areas Of Responsibilities
Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies for new and existing product lines Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging. Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives. Collaborate with R&D and product management teams to define marketing requirements and value propositions.
Branding & Demand Generation
Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print). Develop content marketing strategies, including white papers, case studies, and thought leadership articles. Oversee website optimization, SEO, and digital advertising efforts.
Sales Enablement & Customer Engagement
Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns. Develop targeted messaging and collateral to support the sales process. Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships.
Market Research & Data Analytics
Conduct market research to identify opportunities and challenges within the medical device industry. Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies. Manage marketing budgets, ensuring cost-effective campaign execution.
Knowledge, Skills & Abilities
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred) Proven track record of successful product launches and go-to-market strategies in a regulated industry. Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools. Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing. Excellent leadership, project management, and cross-functional collaboration skills. Ability to analyze data and translate insights into actionable marketing strategies. Exceptional verbal and written communication skills.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Mirion by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.
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Mgr., Senior Marketing
role at
Mirion 1 day ago Be among the first 25 applicants Join to apply for the
Mgr., Senior Marketing
role at
Mirion Description
The Senior Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing. Job Details
Description
The Senior Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing.
Key Areas Of Responsibilities
Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies for new and existing product lines Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging. Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives. Collaborate with R&D and product management teams to define marketing requirements and value propositions.
Branding & Demand Generation
Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print). Develop content marketing strategies, including white papers, case studies, and thought leadership articles. Oversee website optimization, SEO, and digital advertising efforts.
Sales Enablement & Customer Engagement
Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns. Develop targeted messaging and collateral to support the sales process. Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships.
Market Research & Data Analytics
Conduct market research to identify opportunities and challenges within the medical device industry. Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies. Manage marketing budgets, ensuring cost-effective campaign execution.
Knowledge, Skills & Abilities
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred) Proven track record of successful product launches and go-to-market strategies in a regulated industry. Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools. Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing. Excellent leadership, project management, and cross-functional collaboration skills. Ability to analyze data and translate insights into actionable marketing strategies. Exceptional verbal and written communication skills.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Mirion by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.
New York City Metropolitan Area $165,000.00-$170,000.00 2 weeks ago New York, NY $115,000.00-$125,000.00 1 week ago New York, NY $106,000.00-$160,000.00 3 weeks ago New York, NY $160,000.00-$175,000.00 17 hours ago Director, Global Head of Brand Marketing - Facebook
New York, NY $227,000.00-$296,000.00 2 weeks ago New York, NY $180,000.00-$240,000.00 3 weeks ago Director of Brand Marketing - Color & Conservation
New York, NY $165,000.00-$180,000.00 17 hours ago Senior Director, Global Brand Marketing (Hybrid Role - New York)
New York, NY $200,000.00-$230,000.00 1 day ago New York City Metropolitan Area $150,000.00-$175,000.00 2 weeks ago New York, NY $200,000.00-$230,000.00 2 weeks ago New York, NY $150,000.00-$170,000.00 1 week ago New York, NY $170,000.00-$190,000.00 1 month ago New York, NY $70,000.00-$80,000.00 2 weeks ago Senior Director, Marketing - Farmacy Beauty
New York, NY $40,000.00-$215,000.00 3 weeks ago New York City Metropolitan Area $120,000.00-$180,000.00 1 week ago Senior Marketing Manager, Perfumery & Beauty - Piscataway, NJ
Piscataway, NJ $128,700.00-$140,250.00 6 days ago Director of Brand & Integrated Marketing
New York City Metropolitan Area $150,000.00-$175,000.00 4 days ago New York, NY $160,000.00-$190,000.00 15 hours ago New York, NY $140,000.00-$160,000.00 11 hours ago Director, Global Marketing - Converse Licensed Apparel
New York City Metropolitan Area $125,000.00-$160,000.00 1 week ago Senior Director of Marketing and Communications
New York, NY $150,000.00-$180,000.00 3 weeks ago New York City Metropolitan Area 1 week ago Director/Manager, Brand Marketing and Communications
New York, NY $96,000.00-$118,000.00 6 months ago Senior Director, International Marketing
New York, NY $180,000.00-$210,000.00 3 hours ago Director of USC Marketing & Global Programs
New York, NY $150,000.00-$190,000.00 1 week ago Senior Director, International Marketing
New York City Metropolitan Area $180,000.00-$210,000.00 12 hours ago Director - Integrated Marketing Strategy
New York, NY $130,000.00-$205,000.00 5 days ago New York, NY $130,000.00-$160,000.00 2 weeks ago Brooklyn, NY $90.00-$110,000.00 1 week ago New York, NY $110,000.00-$140,000.00 1 week ago New York, NY $192,000.00-$252,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr