Mikimoto America
This range is provided by Mikimoto America. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$110,000.00/yr - $130,000.00/yr Job Title: Senior Manager, PR & Partnerships Location: New York City Terms: Full Time – Hybrid: 3 Days in NY Office Base Salary Range: $110,000-$130,000, depending on experience SUMMARY : The Senior Manager, PR & Partnerships will be responsible for developing and implementing effective public relations strategies that enhance our brand reputation and increase our brand awareness. In close collaboration with the Digital Director, this role will oversee influencer relations while taking the lead on celebrity dressing and brand partnerships that elevate Mikimoto’s visibility and prestige in the North American market. This role requires a strategic, creative, and highly driven communicator with a proven track record in luxury fashion or fine jewelry PR. The ideal candidate will bring a passion for storytelling, a robust network of media contacts, and strong leadership in developing, negotiating, and leveraging partnerships. This role will also support boutique activations and events that further enhance Mikimoto’s positioning as the leader in cultured pearls. ESSENTIAL DUTIES AND RESPONSIBILITIES : I. PUBLIC & MEDIA RELATIONS Develop and implement comprehensive PR strategies to promote the brand, increase media coverage, and drive engagement with our product collections. Develop, cultivate, and manage relationships with key local, regional, and national media outlets, journalists, editors, and influencers in the fashion and luxury jewelry industry. Generate compelling content/story ideas for media opportunities and speaking engagements to secure brand feature stories and product placements. Manage the merchandise loan process to be in line with the brand’s merchandise handling procedures and protocols. Arrange and physically fulfill NY office and boutique-based loans for editorials and red carpet placements Create and distribute press releases, media kits, and other relevant materials to targeted media outlets to generate positive coverage. Develop and maintain all PR materials (corporate bios, media kits, background information, media lists, etc.). Draft and distribute press materials including media advisories, press releases and feature articles. Integrate global collection launches, campaigns, video streaming, and social media plans into our PR initiatives. Organize and manage press events (and other Mikimoto events that require press coverage), including product launches, media previews, ensuring maximum media attendance and coverage. Respond to media requests, arrange interviews with appropriate spokesperson and coordinate message points. Seek out celebrity and red carpet dressing opportunities. Outreach to stylists to secure dressing opps. Work with celeb dressing agency when opportunity allows. Act as a brand ambassador, representing the company at industry events, trade shows, and networking opportunities. Craft engaging copy and proofread other content produced internally for various marketing channels, including website, social media, email campaigns, and product descriptions. Track PR performance metrics, analyze media coverage, and provide detailed reports and insights to inform future strategy. II. SPONSORSHIPS & INFLUENCERS Identify and manage sponsorship opportunities with organizations and cultural institutions that align with the brand’s prestige and values. Review existing partnerships to ensure each one is being fully maximized. Seek out new partnerships to drive new business to the boutiques. Develop collaborative partnerships with influencers, stylists, and public figures who align with Mikimoto’s image and values. Collaborate with Digital Director to confirm Influencers for both awareness purposes and for use as assets/paid media. Coordinate paid collaborations, and VIP experiences to cultivate long-term influencer advocacy. Collaborate with Events and Retail teams to conceptualize and execute in-store events that drive traffic, client engagement, press exposure, and content generation. Track engagement metrics, sponsorship and influencer ROI, and media coverage generated Oversee the production of photo/video assets from events and partnerships for use in PR, social, and internal communications. JOB QUALIFICATIONS & SKILLS: Bachelor's degree in Public Relations, Communications, Marketing, or a related field. Proven experience (8+ years) in luxury fashion or jewelry PR, preferably within a high-end jewelry brand or luxury fashion house. Strong network of media contacts and relationships with industry influencers and journalists. Excellent written and verbal communication skills, with the ability to create compelling and persuasive PR content. Demonstrated ability to develop and execute successful PR campaigns from concept to implementation. Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. Proficiency in media monitoring and PR analytics tools. Creative and strategic mindset, with the ability to think outside the box and generate innovative PR ideas. Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. Passion for the luxury jewelry industry, with a deep understanding of its trends, influencers, and market dynamics. JOB COMPETENCIES Project Management
– Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required. Priority Setting
– Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks Planning
– Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines. MIKIMOTO CORE COMPETENCIES Job Knowledge
– Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility. Initiative
– Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction. Demonstrates a strong sense of ownership and a willingness to do what it takes to get the job done with urgency and integrity. Problem Solving
– Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision.May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information. Teamwork
– Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others. Demonstrates a hands-on approach reflective of a small, high-performing team. Dependability
– Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions. Communication
– Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate. Flexibility
– Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Mikimoto America by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Disability insurance Get notified about new Public Relations Manager jobs in
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$110,000.00/yr - $130,000.00/yr Job Title: Senior Manager, PR & Partnerships Location: New York City Terms: Full Time – Hybrid: 3 Days in NY Office Base Salary Range: $110,000-$130,000, depending on experience SUMMARY : The Senior Manager, PR & Partnerships will be responsible for developing and implementing effective public relations strategies that enhance our brand reputation and increase our brand awareness. In close collaboration with the Digital Director, this role will oversee influencer relations while taking the lead on celebrity dressing and brand partnerships that elevate Mikimoto’s visibility and prestige in the North American market. This role requires a strategic, creative, and highly driven communicator with a proven track record in luxury fashion or fine jewelry PR. The ideal candidate will bring a passion for storytelling, a robust network of media contacts, and strong leadership in developing, negotiating, and leveraging partnerships. This role will also support boutique activations and events that further enhance Mikimoto’s positioning as the leader in cultured pearls. ESSENTIAL DUTIES AND RESPONSIBILITIES : I. PUBLIC & MEDIA RELATIONS Develop and implement comprehensive PR strategies to promote the brand, increase media coverage, and drive engagement with our product collections. Develop, cultivate, and manage relationships with key local, regional, and national media outlets, journalists, editors, and influencers in the fashion and luxury jewelry industry. Generate compelling content/story ideas for media opportunities and speaking engagements to secure brand feature stories and product placements. Manage the merchandise loan process to be in line with the brand’s merchandise handling procedures and protocols. Arrange and physically fulfill NY office and boutique-based loans for editorials and red carpet placements Create and distribute press releases, media kits, and other relevant materials to targeted media outlets to generate positive coverage. Develop and maintain all PR materials (corporate bios, media kits, background information, media lists, etc.). Draft and distribute press materials including media advisories, press releases and feature articles. Integrate global collection launches, campaigns, video streaming, and social media plans into our PR initiatives. Organize and manage press events (and other Mikimoto events that require press coverage), including product launches, media previews, ensuring maximum media attendance and coverage. Respond to media requests, arrange interviews with appropriate spokesperson and coordinate message points. Seek out celebrity and red carpet dressing opportunities. Outreach to stylists to secure dressing opps. Work with celeb dressing agency when opportunity allows. Act as a brand ambassador, representing the company at industry events, trade shows, and networking opportunities. Craft engaging copy and proofread other content produced internally for various marketing channels, including website, social media, email campaigns, and product descriptions. Track PR performance metrics, analyze media coverage, and provide detailed reports and insights to inform future strategy. II. SPONSORSHIPS & INFLUENCERS Identify and manage sponsorship opportunities with organizations and cultural institutions that align with the brand’s prestige and values. Review existing partnerships to ensure each one is being fully maximized. Seek out new partnerships to drive new business to the boutiques. Develop collaborative partnerships with influencers, stylists, and public figures who align with Mikimoto’s image and values. Collaborate with Digital Director to confirm Influencers for both awareness purposes and for use as assets/paid media. Coordinate paid collaborations, and VIP experiences to cultivate long-term influencer advocacy. Collaborate with Events and Retail teams to conceptualize and execute in-store events that drive traffic, client engagement, press exposure, and content generation. Track engagement metrics, sponsorship and influencer ROI, and media coverage generated Oversee the production of photo/video assets from events and partnerships for use in PR, social, and internal communications. JOB QUALIFICATIONS & SKILLS: Bachelor's degree in Public Relations, Communications, Marketing, or a related field. Proven experience (8+ years) in luxury fashion or jewelry PR, preferably within a high-end jewelry brand or luxury fashion house. Strong network of media contacts and relationships with industry influencers and journalists. Excellent written and verbal communication skills, with the ability to create compelling and persuasive PR content. Demonstrated ability to develop and execute successful PR campaigns from concept to implementation. Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. Proficiency in media monitoring and PR analytics tools. Creative and strategic mindset, with the ability to think outside the box and generate innovative PR ideas. Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. Passion for the luxury jewelry industry, with a deep understanding of its trends, influencers, and market dynamics. JOB COMPETENCIES Project Management
– Designs, implements and manages projects and the related resources to successful completion. Determines project goals, sets schedules and identifies resources required. Priority Setting
– Plans and organizes work activities. Knows what will help or hinder accomplishing a goal. Needs to be good at setting priorities, recognizes what needs to be done in order of importance, and uses goal and objectives to prioritize tasks Planning
– Able to accurately scope out the length and difficulty of tasks and projects, sets measurable objectives and goals and breaks down work into the process steps necessary to get things done. Develops schedules and timelines. MIKIMOTO CORE COMPETENCIES Job Knowledge
– Able to complete all routine tasks independently. Understands and performs most phases of the job well. Keeps abreast of changes in areas of expertise. Provides good advice in areas of responsibility. Initiative
– Identifies opportunities and issues, proactively acts and follows through on work activities to resolve or capitalize on them. Works independently with little direction. Demonstrates a strong sense of ownership and a willingness to do what it takes to get the job done with urgency and integrity. Problem Solving
– Regularly demonstrates the ability to solve difficult problems with effective solutions in a timely fashion. Seeks input from others when making a decision.May be relied upon to do so without supervision and seeks advice when unusual situations arise. Makes decisions based on accurate and complete analysis of information. Teamwork
– Effectively works with others. Able to resolve conflicts and listens to others. Maintains honest relationships and is respected by others. Demonstrates a hands-on approach reflective of a small, high-performing team. Dependability
– Can be trusted or relied upon to act in the way required or expected to get the work done. Is present at work. Is a team player. Takes responsibility for actions. Communication
– Shows an understanding of the need to initiate or respond to information in an appropriate, timely and complete manner. Oral and written communications are usually acceptable, being both comprehensible and appropriate. Flexibility
– Demonstrates flexibility. Adapts plans and goals for new conditions. Stays current with the organizational objectives and applies knowledge to new methods. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Mikimoto America by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Disability insurance Get notified about new Public Relations Manager jobs in
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#J-18808-Ljbffr