SEO & AEO Strategist (R50029168) Job at Davita Inc. in Los Angeles

OVERVIEW OF THE COMPANY Fox Corporation, under the FOX banner, produces and distributes content through some of the world's leading brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. We empower diverse creators to develop culturally significant content and foster an organization driven by creativity, operational expertise, and strategic thinking. JOB DESCRIPTION This position requires passion and skill to improve organic traffic for the newly launched FoxOne website. We seek an experienced SEO & AEO Strategist to enhance discoverability across search engines and AI platforms for FoxOne. You will lead SEO strategy development and execution, focusing on national growth, hyperlocal relevance, and AI visibility. Collaboration with editorial, product, data, and engineering teams is essential to deliver measurable organic performance and maintain technical SEO/AEO standards. A SNAPSHOT OF YOUR RESPONSIBILITIES Develop and implement a unified SEO and AEO (Answer Engine Optimization) strategy across Google, Bing, and generative AI tools (e.g., ChatGPT, Gemini, Perplexity). Conduct keyword research and competitive audits, balancing traditional SEO with natural language queries. Structure and optimize content for LLMs: FAQs, How-Tos, Q&A blocks; A/B test schema implementations to maximize AI inclusion. Monitor site performance using GA4, Google Search Console, Ahrefs, Datadog, and internal dashboards; diagnose and resolve technical SEO issues. Optimize on-page elements: metadata, headers, internal links, images, and city-level landing pages for hyperlocal visibility. Provide documentation and regular reports on KPIs, technical health, and business impact of SEO/AEO efforts. Promote SEO and AEO best practices across FoxOne; offer training and support to teams. Collaborate with the central Fox SEO/AEO team and stakeholders to align objectives and share insights. Build and prioritize an optimization roadmap, track performance, and recommend initiatives based on impact. Ensure Google feeds are functioning properly to drive qualified traffic. Stay updated on search engine algorithm changes, zero-click search trends, and AI developments in search. WHAT YOU WILL NEED 5+ years of hands-on SEO experience, preferably in media or video-focused environments. Proven success in driving organic growth and technical SEO at scale. Strong understanding of AEO principles and structured content for LLMs. Experience with generative AI tools like ChatGPT, Gemini, or Perplexity. Proficiency with SEO tools: Google Search Console, Ahrefs, Schema Validator, Datadog, etc. Deep knowledge of SEO concepts: on-page, off-page, indexing, crawling, Core Web Vitals, schema markup, and Google algorithm updates. Advanced Excel skills (pivot tables, formulas, vlookups) and PowerPoint for data analysis and reporting. Detail-oriented, organized, and capable of managing multiple priorities. Strong communication and collaboration skills to influence stakeholders. Bachelor's degree or equivalent experience. Ll-CC1 Ll-Hybrid Learn more about Fox Tech at foxtech We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, gender identity, disability, veteran status, or other protected characteristics. We consider qualified applicants with criminal histories in accordance with applicable laws. The pay range for this role is $102,000 - $137,000 annually, dependent on education, skills, experience, and location. Benefits include medical, dental, vision insurance, 401(k), paid time off, and others as per plan documents. Benefits for union employees are governed by collective bargaining agreements. View more about FOX Benefits. J-18808-Ljbffr

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