Head of Partner Marketing (San Francisco)

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Sigma is looking for a Head of Partner Marketing Manager with a technical background in cloud data platforms and alliance marketing. In this role, you will work closely with our Partnerships team, Product Marketing, Demand Gen, and Sales to design and execute comarketing programs that accelerate joint pipeline and amplify Sigmas presence within Snowflake, Databricks, key ISVs, and SIs. Were seeking a selfstarter who turns partner strategies into highimpact campaigns and empowers both Sigma and partner sales teams to win together.
What Youll Do

• Design and execute comarketing campaigns with Snowflake and Databricks that drive joint lead generation, deal acceleration, and partner certifications
• Build integrated partner demand programsincluding webinars, ebooks, ABM plays, and event sponsorshipsaligned to partner roadmaps and Sigmas product launches
• Increase Sigmas brand awareness and visibility through partnerowned channels
• Create enablement assets (battlecards, onepagers, email templates, presentations) that articulate joint value propositions and empower both Sigma and partner sales teams
• Collaborate with Product Marketing to develop technical briefs, ROI calculators, and partner playbooks highlighting Sigmas differentiation on Snowflake and Databricks architectures
• Partner with ISVs and SIs to identify coselling opportunities, coauthor case studies, and cohost workshops or field events showcasing endtoend Sigma solutions
• Manage positioning, content, and cobranded activities at Snowflake Summit, Databricks Data+AI Summit, and other partner conferences, ensuring consistent messaging and highimpact presence
• Track and report program performance (influenced pipeline, partnersourced bookings, MDF utilization); iterate campaigns based on ROI and partner feedback
• Serve as liaison between internal teams (Sales, Partnerships, Demand Gen, Product) and external partner stakeholders to align on goals, timelines, and deliverables
• Continuously optimize partner marketing processes, solicit feedback from alliance managers and partner reps, and benchmark against industry best practices to improve efficiency and impact
  
  

Qualifications

• 35 years of B2B technology marketing experience, with at least 2 years focused on partner or alliance marketing in the data/BI space
• Proven success designing and executing comarketing programs with major cloud platform partners (Snowflake, Databricks) and/or leading ISVs and SIs
• Deep understanding of cloud data warehouse ecosystems (Snowflake, Databricks) and how analytics/BI layers integrate atop them
• Demonstrated ability to craft compelling joint value messaging and develop enablement assets for both technical and executive audiences
• Experience managing multichannel demand generation campaigns (webinars, ebooks, ABM, events) with a strong focus on KPI definition and ROI analysis
• Exceptional project management skillsable to juggle multiple partner initiatives with tight deadlines and competing priorities
• Excellent written and verbal communication skills, with experience presenting comarketing strategies and performance metrics to internal and external leadership
• Proficiency with marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and analytics tools
• Selfmotivated, detailoriented, and comfortable navigating ambiguity to build structure and process
• Willingness to travel occasionally to partner events and industry conferences
  
  

Additional Job Details
The base salary range for this position is $195k - $220k annually.
Compensation may vary outside of this range depending on a number of factors, including a candidates qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.
About Us
Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface no coding required.
Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer a code-first environment.
Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the companys Series C round three years ago, promises to further accelerate Sigmas growth.
Come join us!
Benefits For Our Full-Time Employees

• Equity
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office
  
  

Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow.
Note: We have an in-office work environment in all our offices in SF, NYC, and London.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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