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About MSupply
mSupply is a private equity–backed distribution leader, delivering the right products, right now to our customers across the appliance, plumbing, and HVAC verticals via more than 15 distinct go-to-market brands. As a multi-brand, multi-channel business poised for digital and commercial expansion, we are building the next generation of industrial supply—faster, smarter, and more customer-centric than ever before.
About MSupply
mSupply is a private equity–backed distribution leader, delivering the right products, right now to our customers across the appliance, plumbing, and HVAC verticals via more than 15 distinct go-to-market brands. As a multi-brand, multi-channel business poised for digital and commercial expansion, we are building the next generation of industrial supply—faster, smarter, and more customer-centric than ever before.
The Opportunity
We are seeking a strategic and results-oriented Vice President of Marketing to lead a holistic marketing function that integrates traditional field and event marketing with modern digital and e-commerce-driven approaches. This role is about partnering with business unit leaders to drive strategy, shape the function, and empower a high-performing team to deliver.
Location: Chicago, IL (HYBRID)
As VP of Marketing, you will be a key member of the commercial leadership team, responsible for elevating our brand, guiding demand-generation strategy, and aligning marketing operations with broader business transformation and value creation objectives.
Key Responsibilities
Strategic Leadership
Architect and lead a comprehensive, integrated marketing strategy that blends field marketing, event marketing, and digital growth levers in support of revenue acceleration, customer acquisition, and market share expansion.
Translate commercial goals into actionable marketing roadmaps with clear KPIs and investment frameworks.
Brand, Events & Communications
Refine and evolve mSupply’s brand narrative to reflect innovation, reliability, and thought leadership.
Ensure brand consistency across all external and internal touchpoints, from campaigns to conferences.
Digital & Demand Generation
Guide the team in scaling digital marketing efforts—including SEO/SEM, retargeting, paid media, email marketing, and conversion rate optimization—to support e-commerce and lead generation goals.
Partner with product and technology teams to optimize digital merchandising, site UX, and campaign landing experiences.
Field Marketing & Sales Enablement
Align traditional marketing tactics (e.g., in-market events, branch-level programs, trade shows) with digital initiatives to maximize multichannel impact.
Support sales enablement by developing tools, messaging, and campaigns that improve conversion and wallet share from existing customers.
Team Leadership & Capability Building
Lead and mentor a multi-disciplinary marketing team spanning digital, demand generation, product marketing, events, and communications.
Build scalable capabilities and infrastructure, including marketing automation, analytics, and martech platforms to support long-term growth.
Measurement & Collaboration
Champion a data-driven culture, tracking and reporting on key metrics like CAC, LTV, pipeline contribution, and marketing ROI.
Work closely with Sales, Product, Finance, and Technology to align marketing strategy with business execution and transformation milestones.
What You Bring
10+ years of progressive marketing leadership experience, ideally in B2B distribution, e-commerce, or PE-backed transformation environments.
Strong fluency in both traditional and digital marketing strategies; ability to bridge legacy and modern approaches seamlessly.
Experience leading tentpole events or annual conferences that drive thought leadership and commercial value.
Demonstrated success building high-performance teams and marketing infrastructure in fast-paced, evolving companies.
Proficiency with marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Power BI, Google Analytics).
A strategic operator with a collaborative mindset and passion for innovation.
Why Join Us?
At mSupply, you’ll help shape the future of industrial supply in a period of growth and reinvention. We’re lean, ambitious, and committed to building a marketing engine that drives meaningful impact—from the branch to the boardroom. Join us to lead, guide, and scale a function that matters.
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Manufacturing
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