Principal Segment Marketing Manager

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Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Adobe Enterprise Marketing team is looking for a Principal Segment Marketing Manager, reporting to the Director, Enterprise Segment Marketing. This person must be a strategic hands-on leader responsible for developing and managing a segment-specific marketing plan, campaign performance and activation. This role will act as the bridge between the enterprise marketing function (Integrated Campaigns, Digital COE and Field Marketing) and sales, ensuring alignment of marketing efforts and performance with sales objectives, and translating overall marketing strategy into actionable plans that drive pipeline and bookings goals.
The ideal candidate will have a strong background in field marketing, integrated marketing, and sales, with a keen understanding of how to analyze performance, recommend program and tactical optimizations, and adjust plans to meet business priorities. This role will also be responsible for ensuring the execution of marketing programs resonate with target audiences, accelerate the buyer’s journey, and contribute to revenue generation.
Marketing & Sales Collaboration

• Partner with sales leadership to align marketing initiatives with sales goals and pipeline objectives.
• Lead the creation of segment-specific marketing plans to drive engagement, account engagement, and revenue growth within key markets or customer segments.
• Act as a liaison between the marketing and sales teams to ensure timely execution of marketing programs that support field sales efforts.
• Partner with the BDR and sales teams to ensure the right tools, content, collateral, enablement and insights are available to improve marketing impact.
• Collaborate with BDR teams to ensure quality pipeline creation and opportunity progression are aligned to marketing campaigns and sales outcomes.
  

Integrated Marketing Strategy & Execution

• Partner with Integrated Campaigns team and AMER COEs to develop and manage integrated marketing campaigns across digital, content, events, and executive marketing with a strong focus on driving account engagement, pipeline progression and ultimately bookings.
• Oversee the development of go-to-market strategies for key categories, sales plays, and market opportunities (e.g. industries) ensuring alignment with the overall marketing strategy.
• Collaborate with the broader marketing team, including digital, product, and content teams, to implement multichannel marketing programs that drive brand awareness and demand for specific sales segments.
• Apply data-driven insights to find opportunities for targeted marketing programs that will enhance sales outcomes.
  

Performance Analysis & Optimization

• Represent marketing in sales run-the-business cadences and own marketing performance reviews monthly and quarterly with sales and ecosystem leadership.
• Regularly monitor and report on the performance of marketing campaigns, providing clear insights into ROI, pipeline contribution, and impact on sales.
• Leverage analytics tools and sales feedback to recommend optimizations to marketing strategies, tactics, and budgets, ensuring alignment with business priorities and market conditions.
• Develop actionable insights for sales and executive teams that clearly demonstrate the effectiveness of marketing programs in driving growth.
• Drive continuous improvement in marketing strategies through experimentation, testing, and data analysis, refining tactics as needed to optimize performance.
  

Budget Management & Resource Allocation

• Manage the segment marketing budget, ensuring optimal allocation of resources to high-impact initiatives.
• Make recommendations on adjustments to the marketing budget based on performance metrics, market shifts, and sales needs.
• Monitor and track segment spend across campaigns and programs, ensuring cost efficiency while maintaining the effectiveness of marketing activities.
  

Cross-functional Leadership & Communication

• Collaborate with cross-functional teams, including content, creative, digital, and events, to ensure the successful execution of segment marketing initiatives.
• Act as a key advocate for the segment, communicating progress, results, and needs to senior leadership, including sales and marketing executives.
• Drive alignment between marketing and sales teams, fostering a collaborative environment focused on shared goals and outcomes.
  

What You’ll Need

• Bachelor's degree or equivalent experience in Marketing, Business, or a related field is a plus. MBA or advanced degree is a plus.
• 10+ years of experience in enterprise marketing, segment or field marketing, with a proven track record in sales collaboration and integrated marketing programs in a high tech organization.
• Strong understanding of sales processes and the ability to collaborate with sales leaders to drive performance.
• Experience in managing cross-functional teams, with the ability to lead and influence without direct authority.
• Demonstrated ability to analyze marketing performance data and provide actionable insights and recommendations for improvement.
• Strong communication skills, both written and verbal, with the ability to present complex information in an accessible and compelling manner.
• Proven success in managing marketing budgets and optimizing resource allocation for maximum impact.
• Excellent project management skills and the ability to balance multiple priorities in a fast-paced environment.
  

Key competencies

• Strategic mind with strong problem-solving capabilities
• Collaborative and team-oriented leadership style
• Data-driven approach with the ability to analyze and interpret performance metrics
• High level of initiative, creativity, and adaptability
• Results-oriented, with a focus on delivering measurable business outcomes
  

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,600 -- $250,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services, IT Services and IT Consulting, and Software Development

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