Sr. Product Marketing Manager, Student Business

Sr. Product Marketing Manager, Student Business

Sr. Product Marketing Manager, Student Business

2 weeks ago Be among the first 25 applicants

Software Guidance & Assistance, Inc. (SGA, Inc.) provided pay range

This range is provided by Software Guidance & Assistance, Inc. (SGA, Inc.). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$63.00/hr - $73.00/hr

Software Guidance & Assistance, Inc., (SGA), is searching for a Sr. Product Marketing Manager, Student Business for a CONTRACT assignment with one of our premier SaaS clients in San Francisco, CA.
The Education team's mission is to inspire and empower the next generation to be lifelong creators. Our Creative Cloud tools enable student creators to express themselves, show the world what they can do, and develop marketable skills for their futures.
As a Product Marketing Manager for the Education team, you will be responsible for driving growth and marketing strategies for the student business of Creative Cloud.
You are a full stack marketing athlete with skills across customer insights development, analysis, strategy creation, cross-functional team leadership and coordination, and program execution. Your day-to-day responsibilities may vary; you can flexibly jump from one priority and need to another.
As a top-tier marketer, you have deep appreciation for the next generation of customers, are datadriven,and proficient in marketing frameworks, channels, and tactics. You are well-versed in differentareas of marketing and can flex to various key initiatives and strategic priorities relating to the studentaudience. You have strong cultural awareness and understand and excel at establishing relationshipsand credibility across diverse teams. You understand subscription models and are a self-starter withstrong initiative. The ideal candidate will have a passion for understanding how best to reach thestudent audience and craft compelling strategies that drive engagement and units.
Responsibilities:

• Customer and competitive analysis: Analyze behavioral metrics, market/competitive data, and customer research to identify growth and improvement opportunities. Drive and conduct primary customer research as needed.
• Market opportunity evaluation and business case development: Analyze financial and customer data, create Excel models to evaluate opportunities, identify action plan priorities, and create written business cases.
• Develop marketing and messaging strategies to reach the next generation of creators across ages 18-25
• Evaluate business performance and identify improvement opportunities
• Partnership and influence: Work with product, marketing and sales teams to execute strategies and programs
• Program Management & Execution: Drive execution of specific marketing programs, as needed
  

Required Skills

• 5-7+ years of hands-on experience in B2C product marketing; experience with strategic consulting, subscription-based models and/or education background preferred.
• Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations based on solid business case analysis.
• Self-motivated, execution-oriented, resourceful - willing to roll up one's sleeves to do whatever it takes to get it done and able to think differently to unlock paths to progress
• Comfortable working with ambiguity
• Growth mindset
• Excellent sense of humor
  

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  IT Services and IT Consulting

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