Director of Sales

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Vice President Operations at Visual Marketing

Company Overview: Since 1972, Visual Marketing, Inc. (VMI) has been at the forefront of creating custom point-of-purchase (POP) advertising and display solutions. Our mission is to bring creativity and innovation to retail merchandising, helping brands captivate customers and increase visibility with high-quality, custom displays and signage. We work closely with our clients to craft tailored solutions that meet their unique needs. With expertise across a variety of materials, including wood, metal, and plastic, we bring every idea to life with precision and dedication. As we expand our footprint, we are seeking a dynamic and results-driven Director of Sales to lead our sales team and drive business growth.

Position Overview: The Director of Sales will be responsible for developing and executing the company’s sales strategy to achieve revenue goals, increase market share, and build long-term client relationships. This individual will oversee all sales functions, manage a team of sales professionals, and serve as a key member of the leadership team.

Key Responsibilities:

• Develop and implement strategic sales plans to achieve company objectives and expand the customer base.
• Lead, coach, and manage the sales team to meet or exceed sales targets and KPIs.
• Identify new business opportunities and maintain strong relationships with key accounts in retail.
• Collaborate with marketing, design, and production teams to ensure alignment with client needs and project goals.
• Provide accurate sales forecasting and reporting to senior leadership.
• Stay current with market trends, customer preferences, and competitive activity in the POP display industry.
• Represent the company at industry trade shows, client meetings, and networking events.
• Lead contract negotiations, pricing strategies, and proposal development for large accounts.

Qualifications:

• 8+ years of sales experience, with at least 3 years in an Account Executive role, preferably within the POP display or retail marketing industry.
• Proven track record of exceeding sales targets and managing high-performing teams.
• Deep understanding of the POP/retail display market, including materials, production timelines, and client expectations.
• Strong communication, negotiation, and presentation skills.
• Ability to travel as needed.

Why Join Us?

• Competitive base salary plus performance-based bonus structure.
• Opportunity for growth and advancement within a dynamic and growing company.
• Work with a passionate team of professionals in a creative and innovative environment.
• Access to cutting-edge display solutions and technology.
• Comprehensive benefits package including health insurance, retirement plan, life insurance.

If you're excited about driving growth in the permanent display industry and have a passion for sales, we'd love to hear from you. Apply today and take the next step in your career with Visual Marketing, Inc.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Advertising

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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