TurboTax is on the hunt for an exceptional Lifecycle and Digital Marketing Leader to pioneer our newly formed CRM Channel Growth and Innovation team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge lead capture and nurture strategies , driving personalization capabilities , shaping our long-term CRM strategic vision , and accelerating channel growth across diverse business segments.
ResponsibilitiesAs the Group Marketing Manager for CRM Strategic Growth and Innovation, you will:
- Define and Execute Strategy: Develop the strategic vision and requirements for lead capture and generation , specifically supporting the expansion of TurboTax’s Full Service and Business Tax segments.
- Pioneer New Capabilities: Lead the development and launch of nurturing communications across multiple CRM channels, enabling new engagement opportunities.
- Drive Personalization: Chart TurboTax’s personalization roadmap , leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.
- Architect Customer Experiences: Design comprehensive customer journeys by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.
- Enhance Automation: Champion the improvement of CRM’s automation capabilities , identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.
- Shape Long-Term Vision: Articulate and champion a long-term vision for CRM channel growth and innovation , ensuring alignment with TurboTax’s overarching strategic goals.
- Optimize CRM Tech Stack: Provide expert consultation on the enhancement and expansion of the existing CRM technology stack to foster innovation, boost efficiency, and enable new business capabilities.
- Manage CRM as a Product: Define the solutions blueprint and functionality requirements to guide the development and integration of CRM systems, treating CRM as a core product.
- Accelerate Channel Growth: Lead initiatives focused on improving customer health and engagement , while pioneering new channel strategies for sustained CRM growth.
- Govern Data Protocols: Establish and manage complex customer data protocols , including rules for contactable records across diverse marketing channels.
- Lead Mobile Innovation: Act as the mobile growth strategist and expert , driving innovation specifically in mobile channel activation.
- Bridge Product & CRM: Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring seamless integration and support of CRM needs within broader product strategies.
- Cultivate Ecosystems: Construct and oversee a multi-brand/product CRM ecosystem , fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California- 213500-289000
Southern California -217259-275500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits ).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
We are looking for a leader with:
- Extensive CRM Marketing Expertise: 5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency in email and/or mobile channels . Proven ability to design, oversee, and optimize campaigns to meet strategic business goals.
- Lead Generation & Nurture Expertise: Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.
- Data-Driven Acumen: A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization through data extraction, analysis, and actionable insights . Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution.
- Strategic Leadership: A proven track record as a strategic thinker capable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership.
- Mobile Marketing Authority: Expert knowledge of mobile marketing channels, including best practices and effective leverage of mobile-specific data .
- CRM & Business Strategy Development: Demonstrable skill in developing intricate business and CRM strategies , crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges.
- Exceptional Project Management & Communication: Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders.
- Technology Proficiency: Familiarity with enterprise-level marketing cloud solutions and CRM tech stacks, including Customer Data Platforms (CDPs) and Email Service Providers (ESPs) .
- Visionary & Bold Leadership: A truly innovative and bold approach to market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas.
- Complex Customer Base Management: Comprehensive understanding of the nuances involved in managing a vast and diverse customer base , ensuring strategies align with customer needs and business objectives.