Sr Director - Business Insights and Channel Experimentation (Memphis, TN or Remo

At ALSAC, you do more than make a living; you make a difference. We value diversity and uniqueness, as we are a distinctive nonprofit organization. We recognize that your background, perspective, and desire to impact the world set you apart. As we work to help St. Jude cure childhood cancer, we seek game-changers, innovators, and visionaries to join our team. This opportunity is not just for the children of St. Jude, but also for your personal growth. At ALSAC, we celebrate and develop our employees. Bring your authentic self and join us in our mission: Finding cures. Saving children.

Job Description

Are you a strategic, data-driven leader passionate about transforming insights into actionable strategies? We are seeking a Director of Performance Measurement & Media Insights to lead the optimization of paid media strategies and foster measurable business growth.

This role suits someone who excels at the intersection of analytics, marketing, and innovation, and who is prepared to lead a high-performing team in a fast-paced, mission-driven environment.

You will collaborate with senior leaders, lead experimentation initiatives, and shape the future of media performance measurement. If you are a critical thinker with strong business acumen and a technology-forward mindset, this is your chance to make a significant impact.

Key Responsibilities

• Lead Performance Measurement Strategy: Define and implement a unified measurement approach across all paid media channels; develop frameworks linking channel performance to business outcomes and KPIs; create dashboards for real-time insights; translate data into executive-level insights; promote a data-driven marketing culture.
• Drive Strategic Forecasting & Scenario Planning: Collaborate with finance and analytics teams to align forecasts with organizational goals; develop models to evaluate media mix and budgets; present insights to leadership; enhance forecasting through automation.
• Build a Scalable Experimentation Practice: Establish a centralized testing function; develop a testing roadmap; ensure rigorous methodologies; maintain a repository of learnings.
• Scale Segmentation & Personalization: Lead activation of first-party data; partner with data teams for segmentation strategies; ensure ethical data use.
• Grow and Develop a High-Performing Team: Lead and mentor analysts and media experts; define growth paths; establish KPIs; recruit top talent.
• Provide Executive Oversight of Media Operations: Support seamless campaign execution; oversee processes and infrastructure; drive operational excellence.

Job Requirements

• 10+ years of experience leading teams and vendors in digital marketing and performance measurement.
• Strong business acumen and a technology background.
• Proven success in managing high-performing teams.
• Bachelor’s degree required; Master’s preferred in business, finance, mathematics, or related fields.
• Experience building and optimizing digital campaigns for growth.
• Strategic yet hands-on; excellent data interpretation skills; strong communication skills for executive audiences.
• Expertise in digital marketing strategies, platforms, attribution models, and data visualization tools like Tableau or Google Data Studio.

Why Join Us?

• Strategic Influence: Shape media strategy and fundraising.
• Innovation Leadership: Lead experimentation and data science initiatives.
• Team Impact: Build and grow a high-performing team.
• Mission-Driven Work: Make a meaningful difference.
• Flexibility: Work remotely or hybrid from Memphis, TN.

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Benefits & Perks

The benefits listed below apply to full-time roles :

• Medical, Dental, Vision insurance with low cost, low deductible plans
• 401K with 7% employer contribution
• Paid Time Off, Maternity/Paternity Leave, Adoption Assistance, Education Assistance
• Learning and development opportunities
• And more

ALSAC is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, genetic information, or other protected classes.

No Search Firms: We do not accept unsolicited resumes from search firms without a signed agreement. Resumes submitted without prior approval will not incur a fee if the candidate is hired.