Genuent
Title: Senior Manager, Product Marketing
Industry: Entertainment
Location: Santa Monica, CA (4x per week onsite)
Duration: 8 months
Rate Range: $64-$74/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Description:
- Our Marketing organization is seeking a contractor for the Senior Manager, Product Marketing role. This role is responsible for crafting the product marketing strategies for the Perksloyalty program, and for executing them across critical program launch and sustain milestones. This role will collaborate cross-functionally with stakeholders and functional leads including Product, Product Marketing, Brand Marketing, Partnerships & Experiential, Creative, Analytics, Insights, CRM & Lifecycle Marketing, PR, Social, Customer Care, Legal, and Finance.
- The ideal candidate has experience leading loyalty and full-funnel marketing strategies for a large brand and has worked extensively with product and engineering teams to bring marketing experience to life across the user journey. They are highly analytical, creative, and have an in-depth understanding of messaging and product positioning to scale a digital product, all while being able to understand and optimize product user experiences and nuances.
Responsibilities:
- Develop and execute the product marketing strategy, including the loyalty program launch, post-launch milestones, and broader strategic collaborations with other TWDC streaming platforms (e.g., Disney+, ESPN).
- Lead product development and performance conversations with product, design, and external vendors to ensure our loyalty solutions meet and exceed subscriber needs. Assist with trade-offs and project planning/execution.
- Lead meetings between Disney teams and vendors for loyalty program implementation, diving into technical details.
- Lead Product Marketing initiatives across relevant verticals such as Profiles, Identity, Unification, Content, Features, Partners, etc.
- Develop and optimize marketing strategies impacting product roadmaps to drive viewership, engagement, and retention.
- Manage relationships with cross-functional partners including Product, Brand Marketing, Partnerships & Experiential, Creative, Analytics, Insights, CRM & Lifecycle Marketing, PR, Social, Customer Care, Legal, and Finance.
- Understand subscriber base insights and synthesize analytics and competitive intelligence to inform product development and go-to-market strategies.
- Drive optimizations based on data to improve user lifetime value and reduce churn.
- Make decisions to identify, prioritize, and articulate high-impact marketing initiatives.
- Partner with analytics teams to define goals and track success of launches, monitoring results for future planning.
Basic Qualifications:
- 7+ years in product marketing, loyalty, strategy, consulting, or marketing with customer insight and go-to-market experience.
- Ability to analyze performance data and consumer insights to optimize strategies.
- Outstanding communication and presentation skills.
- Ability to navigate ambiguity and solve complex problems.
- Strong organizational and project management skills with attention to detail.
- Interpersonal skills to work independently and collaboratively.
Preferred Qualifications:
- Leadership experience.
- Experience at a premium streaming content provider or in entertainment industry.
Required Education:
- Bachelor's degree.
Benefits:
- Medical benefits, competitive pay, 401(k), and more.
About INSPYR Solutions
Technology-focused and committed to quality, INSPYR Solutions offers tailored professional services and talent solutions. Learn more at inspyrsolutions.com.
INSPYR Solutions is an equal opportunity employer. Application data is subject to our Privacy Policy and AI Policy: . By applying, you consent to contact via phone, email, or text.
#J-18808-Ljbffr