Senior Product Marketing Manager, Devices Go-To-Market
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Senior Product Marketing Manager, Devices Go-To-Market
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Job Summary:
Meta is building the future of human connection through emerging hardware and software technologies. They are seeking an experienced Product Marketing Manager to drive and manage the go-to-market launch of future wearable products, ensuring that customer perspectives are represented in product development to drive adoption and business growth.
Responsibilities:
• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams
• Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
• Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
• Partner with marketing, comms and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc
Qualifications:
Required:
• 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
• Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out of the box thinking in building net-new categories or product areas
• Experience working in a fluid environment, adapting, spotting issues early, and escalating
• Experience using data and insights to inform and influence product strategy
• Growth mindset, views problems as opportunities and ambiguity as adventure
Preferred:
• 3+ years of experience launching physical consumer products (eg. consumer electronics)
• Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
• Experience with retail and point of sale strategies for consumer electronics, including product demos and education
Company:
Meta is a social technology company that enables people to connect, find communities, and grow businesses. Founded in 2004, the company is headquartered in Menlo Park, California, USA, with a team of 10001+ employees. The company is currently Public Company. Meta has a track record of offering H1B sponsorships.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Product ManagementIndustries
Software Development
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Medical insurance
Vision insurance
401(k)
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