Key Responsibilities :
Brand Strategy & Positioning
Define and evolve Plaud.ai ’s global brand strategy, architecture, and messaging
Drive consistency across all customer touchpoints while localizing for impact in key markets (US, EU, Japan, etc.)
Partner with product, marketing, and leadership teams to align brand narrative with business goals
Public Relations & Thought Leadership
Lead global PR strategy and execution — including corporate comms, product launches, and executive visibility
Build strong relationships with global media, analysts, and influencers
Oversee sentiment control and reputation management
Social Media & Digital Storytelling
Lead organic and paid social media strategies across platforms (LinkedIn, X, Instagram, TikTok, etc.)
Develop high-impact campaigns that drive engagement, brand affinity, and thought leadership
Monitor trends and respond in real time
Creative & Brand Assets
Manage the in-house and external creative teams responsible for visual identity and campaigns
Maintain brand guidelines and ensure creative consistency across all channels
Launch high-quality marketing assets, video content, and experiential design
Brand Experiences & Events
Lead flagship brand events globally — from product showcases, vertical trade shows, and executive summits to media activations
Develop experiences that bring the brand to life and build community with media, users, and partners
Support field marketing and regional teams with playbooks and toolkits
Qualifications :
7+ years of experience in brand leadership, with proven success as a Brand Director or equivalent at a leading luxury brand
Deep expertise in brand storytelling, PR, and creative direction — with an eye for detail and luxury aesthetics
Experience building brand equity through world-class events, media partnerships, and experiential marketing
Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia
Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners
Bonus: Experience bridging traditional luxury brand building with digital innovation and modern media channels