Social Media Coordinator
Role: Social Media Coordinator
Reports to: Brand Director
Direct Reports:
Key Relationships:
Employment Status: Exempt
About The Role
This new, exciting role will help execute the social media strategy for our restaurants. The Social Media Coordinator should be a natural storyteller with excellent writing and visual communication skills and help the Brand Director leverage social media to build brand awareness, foster community, cultivate loyalty, and more. The ideal candidate should view social media as a critical tool to not just share stories, but also to creatively bring restaurant and guest experiences to life and help foster engagement. You should enjoy a collaborative work environment, be data-driven and not be afraid to think outside the box. This role may require travel, onsite and remote work.
About Endwell Hospitality
Endwell Hospitality strives to be a leader in sustainable, chef-driven hospitality concepts. With acclaimed projects such as One White Street and Rigor Hill Market, the group is known for its commitment to responsible stewardship, culinary innovation, and creating environments where both guests and employees thrive.
Responsibilities
- Assist with social strategy and guide thoughtful content creation for the group’s restaurants
- Help uphold the voice of each brand to further substantiate brand identity and to bring each brand to life
- Help manage a social media content calendar (inclusive of photos, videos, captions, and hashtags) for each restaurant and drive day-to-day content creation; keep teams on track with deadlines
- Work with restaurants to craft and capture creative content, including videos and photos, that aligns with each brand aesthetic and voice, and connects with each brand’s audience in a compelling way
- Schedule and manage photography needs for each restaurant to build social content
- Collaborate with marketing, PR, and operations teams to streamline messaging and ensure content aligns with business initiatives
- Assist in social media content creation for the support of on- and off-site events
- Listen and respond to incoming messages on all social media platforms; escalate situations where appropriate
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Maintain organized systems for digital files, marketing materials, and branding documents.
- Update Web pages as needed to promote strategic initiatives
Qualifications
- At least 3-4 years of professional experience in social media, management, strategy, and engagement (preferably in restaurants or food/beverage)
- Proficient with professional grade DSLR/mirrorless camera
- Able to present a portfolio of photo and video work (applications without a portfolio will not be considered)
- Multitasking, organized and able to work independently
- Strong attention to detail and time management skills and a positive attitude
- Demonstrates a proactive approach to problem solving
- Comfortable spending time meeting with chefs, sommeliers, and other leadership staff in our restaurants to capture content and ideas for social
- Top-notch editorial skills and the ability to write clean, grammatically accurate, elevated and engaging copy in a range of voices
- A strong eye for photography and graphic design and the ability to translate that to social
- Working knowledge and experience curating Instagram, Facebook, Twitter, and TikTok
- Experience with social management platforms (i.e., Metricool), Facebook Business, and Ad Manager
- Proficient in Adobe Creative Suite and video-editing tools for content creation
- Proven success in scaling audiences with a thoughtful, creative and analytical approach
- Must be able to stand for extended periods of time (e.g., up to 8 hours per shift).
- Ability to walk, bend, reach, and climb stairs as necessary.