Marketing Automation Specialist (Marketo)
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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, and eye care, as well as products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Job Description
The Marketing Automation Specialist (Marketo) is part of the AbbVie Digital Lab and will be responsible for building Healthcare Professional (HCP) 1:1 marketing programs.
This hybrid role requires the ability to commute to our Mettawa, IL office location at least 3 days per week.
Responsibilities Include
- Build, QC, and execute low-medium complexity brand omnichannel programs, including journeys and trigger programs to deliver the right message at the right time through the right channel.
- Ensure high-quality, on-time, and error-free campaign implementation, testing, and QA within the Marketo Engage platform.
- Create and review quality control documents, ensuring accuracy and completeness.
- Monitor email deliverability, provide optimization recommendations, and resolve IP reputation issues.
- Identify issues, root causes, and recommend corrective actions for campaign builds and deliverability.
- Participate in agile activities such as design, build, QA, and continuous improvement; maintain documentation as per policies.
- Build and execute test plans, analyze results, and optimize campaigns for deliverability and engagement.
- Collaborate with internal and external partners to define, execute, and optimize campaigns across channels.
- Provide exemplary customer service, set and exceed brand expectations, and update on project risks.
- Stay informed on industry best practices and new technologies; recommend their application at AbbVie.
Qualifications
- Bachelor's Degree in Business, Marketing, or related field.
- 3-5 years experience in Database Marketing, CRM, Email, Digital, or Direct Mail marketing.
- At least 3 years hands-on experience with enterprise marketing automation platforms like Marketo or SFMC; Marketo Expert Certification preferred.
- Strategic thinker with strong execution skills.
- Ability to manage multiple projects in a fast-paced environment.
- Strong client service and project management skills, effective communication with technical and business teams.
- Knowledge of database, email, digital, and 1:1 marketing best practices.
- Analytical skills, proficiency in MS Excel, SQL, HTML/CSS; Adobe suite experience preferred.
- Excellent communication skills.
Additional Information
The salary range is $82,500 - $157,500, depending on location and experience. We offer comprehensive benefits, including paid time off, medical/dental/vision insurance, 401(k), and participation in incentive programs. Details on pay and benefits are at the company's discretion and may change.
AbbVie is an equal opportunity employer committed to diversity and inclusion. For more info, visit here. Applicants seeking accommodations can find info here.
Additional Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Information Technology
- Industries: Internet News
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