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Hearst Connecticut Media Group

Marketing Operations Specialist

Hearst Connecticut Media Group, Norwalk

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Marketing Operations Specialist
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Job Description
Marketing Operations Specialist
We are looking for a Marketing Operations Specialist to join our team at Hearst Connecticut Media Group, with our Norwalk, CT office. You will work in a collaborative, fast-paced and fluid environment. Your role will include communicating with our advertising customers and internal departments, to fulfill customer creative needs and launch campaigns.
What you will do:

  • Support the Sales Reps, Customer Success teams, and Clients to ensure delivery of high-quality creatives and on-time launch of marketing campaigns.
  • Effectively communicate our internal teams, partners & clients, in developing on-target messaging for advertisements (including video, digital & print display, email & audio).
    • Serve as a customer facing representative of HCMG Advertising Department, to gather creative assets & communicate ad proofs to customers, and suggest best-practice recommendations to improve campaign engagement.
    • Expedite the design and approval process to meet ad creative deadlines.
    • Serve as the creative communications and design resource for customers, by educating clients and agencies on critical elements that drive impactful creative.
  • Deliver a customer-focused experience to our advertisers, enhancing and strengthening the value of their partnerships with our organization.
  • Fulfill additional Ad Creative and Ad Operation related duties, as assigned by management.
Minimum qualifications:
  • 3+ years experience in the digital media industry, with a focus on advertising campaign processing, management, and/or fulfillment.
  • Demonstrable record of success with client facing role, to include customer service and/or account management.
  • Proficient with basic Excel
Preferred qualifications:
  • Customer service and process driven, with an interest in creative direction.
  • Strong verbal and written communication skills with a solution-orientated mindset, to work through workflow challenges & solutions.
  • General understanding of digital and print advertising and of how creative elements impact campaign performance
  • Experience maintaining relationships with customers, to include local, regional, franchise or national business representatives, advertising agencies and marketing managers.
  • Experience working effectively and positively with internal departments (i.e.: Sales, Customer Experience, Production & Finance Teams).
  • Ability to manage a high volume of customers while maintaining effective communication & diligence.
  • Ability to work in a fast-paced, deadline environment, and adaptable to changes.
  • A passion for digital and print media/marketing as a user and general knowledge of our ad products.
About Us
Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio including CT Insider, the Connecticut Post, New Haven Register, Danburys News-Times, Greenwich Time, Stamford Advocate, The Register Citizen, The Middletown Press, The Norwalk Hour, Connecticut Magazine and more. With the largest news gathering team in the state, Hearst Connecticut has a serious journalistic commitment to provide local, watchdog and investigative reporting that informs, educates and entertains the communities they serve. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions for local and regional businesses to grow and succeed.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at . Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Advertising Services

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