Senior Vice President of Portfolio Marketing & Commercial Performance

Senior Vice President of Portfolio Marketing & Commercial Performance Proper Hospitality is seeking an experienced Senior Vice President of Portfolio Marketing & Commercial Performance to join our corporate team in Los Angeles. Position Overview This key role will help us sharpen and align everything that drives top-line revenue. The Sr. Vice President of Portfolio Marketing & Commercial Performance is grounded in marketing, but spans across revenue management and sales to ensure strategies are cohesive, execution is disciplined, and results are tracked and optimized. You’ll sit in Santa Monica, work closely with hotel and corporate teams, and travel as needed across the portfolio. Key Responsibilities Marketing Strategy & Demand Generation Oversee brand and performance marketing strategy across all properties, balancing awareness-building with measurable ROI Partner with internal and external teams to drive acquisition, conversion, and retention across digital, CRM, PR, and brand channels Identify and close gaps in funnel performance, messaging, creative, and channel mix Ensure each hotel has a clear, on-brand marketing plan that maps to demand periods, revenue goals, and guest segmentation Commercial Alignment Work closely with Sales and Revenue leaders to ensure each hotel’s plans align with portfolio targets Lead quarterly and annual commercial planning sessions to align strategy across pricing, promotions, prospecting, and positioning Facilitate property-level commercial syncs to identify issues early, share best practices, and drive accountability Execution & Project Management Track execution across key marketing and commercial initiatives—CRM upgrades, upsell programs, web enhancements, new brand campaigns Audit hotel-level plans and timelines, ensuring consistent follow-through without direct authority Own rollout frameworks to ensure adoption and measurement of major tools, programs, and partnerships Performance Visibility & Insights Maintain a single view of performance across marketing, sales, and revenue with clear reporting to leadership Work with analytics and revenue teams to uncover trends and translate into actionable steps Deliver concise, insightful updates to leadership and ownership groups Qualifications 7–10 years in brand marketing, performance marketing, commercial strategy, or revenue-focused leadership, ideally in hospitality or multi-unit settings Solid understanding of hotel revenue drivers, digital marketing levers, and distribution dynamics Comfortable with data and performance sources like Google Analytics, Opera, SynXis, Duetto, and STR Skilled at cross-functional influence—able to rally teams and move initiatives forward without direct authority Clear, confident communicator capable of engaging property teams to the C-suite Additional Details Willing to travel for site visits up to 2x/month Salary Range: $225,000 - $250,000 About Proper Hospitality Proper Hospitality is a diverse team of passionate individuals sharing a love for hotels and hospitality. Our philosophy is simple: there is a right way to do things, and anything less isn’t proper. We aim to build a new kind of lifestyle hospitality company inspired by a centuries-old tradition. Our work is challenging but rewarding, and we seek candidates who embody our ethos, The Pillars of Proper: Care, Achieve, Imagine, Present. Proper Hospitality is an equal-opportunity employer and provides employment opportunities regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other protected category. We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.

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