CRM Marketing Specialist

Get AI-powered advice on this job and more exclusive features. About the Company : Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashClose℠, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com. Salary: 60 to 70k Rate is looking for a CRM Marketing Specialist with experience in Total Expert to join our CRM team! The Marketing Specialist will focus primarily on multi-channel journey creation and content library management, with the opportunity to inform company communication strategy and improve our automation offerings. This person will need to be an expert communicator, adaptive and able to switch gears quickly. They can expect to work in a fast-paced, collaborative team environment. The CRM Marketing Specialist will be a member of the Marketing department, which functions as an internal agency – including copywriters, designers, video producers, event specialists, social media experts and so much more. Their team will consist of other email, SMS, and CRM platform specialists. What you’ll be doing: Act as one of the primary system owners and administrators for our CRM system, Total Expert Build, test, audit, and continuously optimize Journey automations for all of Rate’s retail and consumer direct brand channels Set up campaigns and single send marketing from end to end – segmentation, coding, A/B testing, QA, deep linking and reporting Define and maintain scalable processes, SLAs, KPIs and marketing workflows to ensure best practices in journey automation and lead management Manage large Content Libraries of email, print, and social media marketing assets; and assist in the execution and troubleshooting of content library assets Constantly work towards standardization of content library assets, execution processes, and searchability efforts across all five Total Expert orgs Oversee regular audits of marketing content and maintain compliance per relevant email, print and SMS regulations (CAN-SPAM, CASL, GDPR, CCPA) Test and resolve email coding issues and help solve complex email rendering issues, and help resolve email deliverability problems Proactively provide ideas and solutions towards the improvement of processes Collaborate with internal business partners and external CRM team to create digital experiences and automations that accomplish business goals and drive CRM platform adoption Perform other duties as assigned What you’ll bring to the table: Bachelor’s in Marketing, Business Administration, Communications or similar; or equivalent work experience in related field Minimum of 2 years of demonstrated experience using Marketing Automation systems Experience with Total Expert’s content library and journey tools Email and Web development skills: Responsive HTML/CSS Microsoft Office Suite (Outlook, Word, PowerPoint, Excel) Excellent written and verbal communication skills Familiarity with APIs and database experience (SQL) as it relates to marketing automation is a plus! You will thrive in this role if you… Are analytical and results-driven with a strong desire to test, re-evaluate, and optimize, and test again Are a creative problem solver who is willing to think outside the box Have excellent attention to detail and never let things slip through the cracks Have a proven track record of strong communication and listening skills, with the ability to work well on a team of many players and partner with other leaders to deliver business outcomes Perform well in a fast-paced, ever-changing environment Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law. The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources). Please click this link to learn more about our benefit offerings for Washington State: https://www.rate.com/careers/open-positions/disclosures. Applications are being accepted for the next 30 days. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing Referrals increase your chances of interviewing at Rate by 2x Inferred from the description for this job

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