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Mid-Level Social Media Marketing Specialist

Jobright.ai, Costa Mesa, California, United States, 92626

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Mid-Level Social Media Marketing Specialist

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Mid-Level Social Media Marketing Specialist

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Jobright.ai Mid-Level Social Media Marketing Specialist

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Mid-Level Social Media Marketing Specialist

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Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: AAA Auto Club Enterprises is the largest federation of AAA clubs in the nation, and they are seeking a Social Media Marketing Specialist. This role involves creating and executing a dynamic social media calendar to enhance customer acquisition and loyalty, collaborating cross-functionally on campaigns, and analyzing data to optimize performance. Responsibilities: • Develop and execute engaging posts across social media platforms, supporting member benefits, advocacy initiatives, and retention efforts. Schedule posts through Sprinklr. • Serve as a liaison for member services in online communities. Respond to questions, resolve issues, and escalate matters as needed. Notify the Public Affairs team of potential viral issues. • Research and analyze social media data, providing insights and recommendations for improving business results. Monitor competitor activity and present analyses to the management team. • Populate and manage a content calendar, aligning messaging across regions and business units. Pre-plan content, obtain approvals, and meet deadlines. • Stay informed about social media algorithms, industry trends, and best practices. Apply learnings and make recommendations to enhance social media strategy. • Collaborate with various departments to develop marketing and communication campaigns tailored to target audiences. • Produce campaign decks, result reports, and recaps for executive communication in collaboration with the manager. • Monitor adherence to social media policies, recommend guideline changes, and ensure compliance with regulations governing social media participation. • Cultivate and enhance online communities for members, prospects, and employees. • Directly implement MRM strategy by positioning the Auto Club as a reliable source for information on automotive, travel, and driver safety. • Make strategic decisions supporting business objectives, utilizing advanced problem-solving skills. Evaluate data to develop and implement effective social media communication plans. Qualifications: Required: • Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field, or an equivalent combination of education and work experience. • Solid years of experience in digital marketing or social media marketing. • Advanced writing and editing skills, with a focus on crafting social media content optimized for online consumption. • Proficient in analytics and research. • Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook). • Skilled in managing profiles on platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, and other emerging social media platforms. • Strong organizational skills with keen attention to detail. • Ability to manage multiple projects simultaneously. • Capacity to thrive in a fast-paced environment and meet demanding deadlines. • Familiarity with blog monitoring/listening tools. • Familiarity with project management tools. Company: AAA is a federation of fully taxpaying, not-for-profit motor clubs in the U.S. Founded in , the company is headquartered in Costa Mesa, California, US, with a team of 10001+ employees. The company is currently Late Stage. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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