Coupa
Director, Account-Based Marketing - 10588
Coupa is a leader in spend management, leveraging AI-powered insights from a vast global network to help businesses optimize their margins. Join us to be at the forefront of innovation and make a measurable impact worldwide. Role Overview
We are seeking a
Director of Account-Based Marketing (ABM)
to enhance our engagement with top-tier accounts across North America. This role involves collaborating closely with Sales, Marketing, and Product teams to develop personalized, multi-channel marketing strategies that drive growth. Key Responsibilities
Lead North America ABM strategy, integrating personalized and scalable automation approaches Utilize 6sense data to prioritize accounts and align sales and marketing efforts Manage full account journeys with tailored messaging and content Drive campaigns using Folloze, Marketo, and Salesforce Collaborate with sales leadership to set goals and ensure effective execution Monitor performance, optimize strategies, and pilot new tactics Qualifications
Over 10 years of B2B marketing experience with a focus on ABM Proven success managing multi-tiered ABM programs Expertise with tools like 6sense, Folloze, Marketo, Salesforce Strong understanding of enterprise buying journeys Data-driven with excellent analytical skills Collaborative with sales teams and stakeholders Additional Information
The estimated salary range is $144,925 - $203,500, based on skills and experience. Coupa is an equal opportunity employer committed to an inclusive environment. Applications from recruiters will not be accepted. Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Finance and Consulting Industries: Financial Services, Healthcare
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Coupa is a leader in spend management, leveraging AI-powered insights from a vast global network to help businesses optimize their margins. Join us to be at the forefront of innovation and make a measurable impact worldwide. Role Overview
We are seeking a
Director of Account-Based Marketing (ABM)
to enhance our engagement with top-tier accounts across North America. This role involves collaborating closely with Sales, Marketing, and Product teams to develop personalized, multi-channel marketing strategies that drive growth. Key Responsibilities
Lead North America ABM strategy, integrating personalized and scalable automation approaches Utilize 6sense data to prioritize accounts and align sales and marketing efforts Manage full account journeys with tailored messaging and content Drive campaigns using Folloze, Marketo, and Salesforce Collaborate with sales leadership to set goals and ensure effective execution Monitor performance, optimize strategies, and pilot new tactics Qualifications
Over 10 years of B2B marketing experience with a focus on ABM Proven success managing multi-tiered ABM programs Expertise with tools like 6sense, Folloze, Marketo, Salesforce Strong understanding of enterprise buying journeys Data-driven with excellent analytical skills Collaborative with sales teams and stakeholders Additional Information
The estimated salary range is $144,925 - $203,500, based on skills and experience. Coupa is an equal opportunity employer committed to an inclusive environment. Applications from recruiters will not be accepted. Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Finance and Consulting Industries: Financial Services, Healthcare
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