Scmdojo
Senior Product Marketing Manager – Anaplan Intelligence (AI) London, United King
Scmdojo, Little Rock, Arkansas, United States, 72208
London, United Kingdom
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform. Our goal is to enable our customers to outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers include Fortune 50 companies such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer, among over 2,400 global companies relying on our platform. Our Winning Culture drives our teams of innovators. We champion diversity of thought and ideas, behave like leaders regardless of title, are committed to ambitious goals, and celebrate wins big and small. Supported by principles of being strategy-led, values-based, and disciplined in execution, you’ll be inspired, connected, developed, and rewarded here. Embrace your uniqueness and join us in building what’s next — together!
We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will define and execute the go-to-market strategy for Anaplan Intelligence, supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes.
This hybrid role is based 2 days a week in our London or York office and reports to the Director of Product Marketing – Platform, based in the U.K.
Your Impact
Own and drive product marketing strategy for Anaplan Intelligence.
Help shape and refine our AI narrative, messaging, and market positioning in a differentiated way.
Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning—improving productivity, agility, and decision excellence for large enterprise customers.
Partner with product management and strategy teams to contribute to product strategy, roadmap, and create visual use cases demonstrating the benefits of Anaplan Intelligence and AI.
Evangelize Anaplan Intelligence externally by representing the company at industry conferences, webinars, and customer forums. Collaborate with solutions marketing, AR teams, industry analysts, and media to ensure accurate understanding and positioning of our AI capabilities.
Create messaging frameworks, GTM materials, enablement content, and demo videos showcasing how Anaplan Intelligence enhances enterprise productivity, supporting GTM teams against competitors.
Monitor AI industry trends, analyst assessments, and competitive moves, providing insights and actionable recommendations for GTM and product teams.
Your Qualifications
4+ years of enterprise B2B SaaS product marketing experience with recent focus on AI capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.
Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, translating complex AI concepts into clear, customer-centric value propositions.
Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to quickly learn complex platforms.
Proven contribution to AI product strategy and roadmap discussions using customer, market, and competitive insights.
Ability to evangelize AI solutions externally through presentations at conferences, webinars, analyst briefings, and customer forums.
Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception.
Ability to create messaging frameworks, GTM materials, and enablement content that support sales and competitive positioning.
Skilled in cross-functional collaboration within a fast-scaling, global SaaS environment.
Excellent written and verbal communication skills for technical and business audiences.
Preferred Skills
Bachelor’s degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.
Familiarity with planning platforms like Anaplan or similar technologies.
Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and HR.
Experience shaping AI category leadership narratives in collaboration with analysts and external channels.
Proven success in creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions.
Knowledge of key competitors in enterprise business planning and how to differentiate AI capabilities.
Ability to communicate AI’s role in enterprise productivity and decision-making effectively to diverse audiences.
Passion for AI innovation and shaping the future of enterprise planning with AI.
Our Commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) We believe that attracting and retaining diverse talent and fostering an inclusive culture strengthens our business. DEIB enhances our workforce, builds trust with partners and customers, and drives success. We are committed to respecting and valuing all individuals, providing reasonable accommodations, and ensuring equitable benefits. Please contact us to request accommodations.
Fraud Recruitment Disclaimer Beware of fraudulent job offers. All authentic offers are made verbally first by our recruitment team and followed up in writing from an @anaplan.com email. Contact us at people@anaplan.com if you have doubts about any communication.
Create a Job Alert Interested in building your career at Anaplan? Get future opportunities sent straight to your email.
Apply for this job
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At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform. Our goal is to enable our customers to outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers include Fortune 50 companies such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer, among over 2,400 global companies relying on our platform. Our Winning Culture drives our teams of innovators. We champion diversity of thought and ideas, behave like leaders regardless of title, are committed to ambitious goals, and celebrate wins big and small. Supported by principles of being strategy-led, values-based, and disciplined in execution, you’ll be inspired, connected, developed, and rewarded here. Embrace your uniqueness and join us in building what’s next — together!
We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will define and execute the go-to-market strategy for Anaplan Intelligence, supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes.
This hybrid role is based 2 days a week in our London or York office and reports to the Director of Product Marketing – Platform, based in the U.K.
Your Impact
Own and drive product marketing strategy for Anaplan Intelligence.
Help shape and refine our AI narrative, messaging, and market positioning in a differentiated way.
Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning—improving productivity, agility, and decision excellence for large enterprise customers.
Partner with product management and strategy teams to contribute to product strategy, roadmap, and create visual use cases demonstrating the benefits of Anaplan Intelligence and AI.
Evangelize Anaplan Intelligence externally by representing the company at industry conferences, webinars, and customer forums. Collaborate with solutions marketing, AR teams, industry analysts, and media to ensure accurate understanding and positioning of our AI capabilities.
Create messaging frameworks, GTM materials, enablement content, and demo videos showcasing how Anaplan Intelligence enhances enterprise productivity, supporting GTM teams against competitors.
Monitor AI industry trends, analyst assessments, and competitive moves, providing insights and actionable recommendations for GTM and product teams.
Your Qualifications
4+ years of enterprise B2B SaaS product marketing experience with recent focus on AI capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.
Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, translating complex AI concepts into clear, customer-centric value propositions.
Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to quickly learn complex platforms.
Proven contribution to AI product strategy and roadmap discussions using customer, market, and competitive insights.
Ability to evangelize AI solutions externally through presentations at conferences, webinars, analyst briefings, and customer forums.
Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception.
Ability to create messaging frameworks, GTM materials, and enablement content that support sales and competitive positioning.
Skilled in cross-functional collaboration within a fast-scaling, global SaaS environment.
Excellent written and verbal communication skills for technical and business audiences.
Preferred Skills
Bachelor’s degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus.
Familiarity with planning platforms like Anaplan or similar technologies.
Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and HR.
Experience shaping AI category leadership narratives in collaboration with analysts and external channels.
Proven success in creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions.
Knowledge of key competitors in enterprise business planning and how to differentiate AI capabilities.
Ability to communicate AI’s role in enterprise productivity and decision-making effectively to diverse audiences.
Passion for AI innovation and shaping the future of enterprise planning with AI.
Our Commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) We believe that attracting and retaining diverse talent and fostering an inclusive culture strengthens our business. DEIB enhances our workforce, builds trust with partners and customers, and drives success. We are committed to respecting and valuing all individuals, providing reasonable accommodations, and ensuring equitable benefits. Please contact us to request accommodations.
Fraud Recruitment Disclaimer Beware of fraudulent job offers. All authentic offers are made verbally first by our recruitment team and followed up in writing from an @anaplan.com email. Contact us at people@anaplan.com if you have doubts about any communication.
Create a Job Alert Interested in building your career at Anaplan? Get future opportunities sent straight to your email.
Apply for this job
#J-18808-Ljbffr